Massive scale for Columbia’s
largest swimwear brand.
WORK Case Study
Paid media strategy for rapid and sustainable growth.
Maaji was born in Columbia by two sisters – Amalia and Manuela Sierra, with an initial investment of less than $5,000. Inspired by the Mahi Mahi fish, Maaji creates fun, sustainable swimwear that’s quickly gained international recognition. The company was acquired by L Catterton in 2017 and was combined with Seafolly to create the world’s largest swimwear company.
Scaled Paid Social Adspend
Increase in Paid Social ROAS
Maaji tapped Darkroom on the precipice of scale with ambitious growth goals for the United States. At the time, Maaji was spending less than $10,000 in the US advertising market. Darkroom delivered a comprehensive digital acquisition strategy for Maaji e-commerce operations. We over 10x their return on investment, building a multi-million dollar e-commerce business in the US market over our multi year engagement.
Darkroom implemented creative recommendations and deployed hyper-targeting to improve audience engagement, capture more high-quality leads, and increase conversions.
Darkroom digital advertising efforts tremendously increased brand awareness. Maaji is now sold in over 50 countries and stocked in retailers like Nordstrom, Bloomingdale’s, and Neiman Marcus.
What we did
- Paid Social Ads
- Paid Search
- On-site CRO
- Direct Response Content Audit