Overview

Overview

VYBES

A focused effort toward DTC and customer retention with a retail-first beverage brand.

A focused effort toward DTC and customer retention with a retail-first beverage brand.

A focused effort toward DTC and customer retention with a retail-first beverage brand.

Background

Background

We helped VYBES grow by re-engineering their digital experience and increasing online-store conversion by 40%.




VYBES is a Los Angeles based beverage brand dedicated to improving their customers’ health and wellbeing through natural plant derivatives. The company sells Hemp CBD beverages and has expanded into candles and apparel – evolving into a cohesive lifestyle brand dedicated to health and wellness. VYBES’ bold, colorful packaging makes it one of the most Instagrammable products in the market.

What We Did

What We Did

E-Commerce Strategy

Web Development & Support

QA & Implementation

Subscriptions Functionality

Editorial Content Production

E-Commerce Content

Paid Social

Email & SMS Programs

Outcomes

Outcomes

40

40

%

%

Increase in online-store conversion

47

47

%

%

Increase in conversion rate

56

56

%

%

Increase in attributable email revenue within
90-days

238

238

%

%

Increase in overall
store revenue

173

173

%

%

Increase in acquisition

275

275

%

%

Increase in overall
email revenue

Key Takeaways

Key Takeaways

01

01

Effective customer retention strategies include communicating through multiple digital touchpoints to nurture a devoted customer audience

Effective customer retention strategies include communicating through multiple digital touchpoints to nurture a devoted customer audience

02

02

Aligning identity across platforms and retention efforts bolsters brand affinity and creates high success metrics, especially in the e-commerce and beverage space

Aligning identity across platforms and retention efforts bolsters brand affinity and creates high success metrics, especially in the e-commerce and beverage space

03

03

Re-engineer digital experiences focused on enhancing customer functionality to compound user retention

Re-engineer digital experiences focused on enhancing customer functionality to compound user retention

01 A retention strategy with multiple digital touchpoints.

01 A retention strategy with multiple digital touchpoints.

VYBES’ loyal customer base eagerly anticipated new brand developments and collaborations, making Email and SMS essential mediums for communication. Darkroom put into motion robust retention campaigns for VYBES, contributing to a 275% increase in email revenue.

02 Bolster brand affinity by aligning identity across platforms and retention efforts.

02 Bolster brand affinity by aligning identity across platforms and retention efforts.

Paired with VYBES’ effortless aesthetic and tone of voice, tailored email campaigns prompt consumers to engage regularly with content. Darkroom helped implement new automated campaigns as part of the full visual identity that resulted in a 56% increase in attributable email revenue within 90-days.

03 Re-engineered UX functionality for compounding user retention.

03 Re-engineered UX functionality for compounding user retention.

Darkroom helped re-engineer the VYBES digital experience to bring customers new functionality. Equipped with e-commerce functionality rivaling amazon, the VYBES website offers same-day delivery in certain areas, robust subscription features, and a cleaner user interface - all with a view towards compounding user retention. The result was a 40% increase in online-store conversion.