David Wolfe, CEO of ABLE and a veteran in brand building and entrepreneurship, brings his extensive experience from various executive roles and as an investor in innovative companies. In this episode, David shares insights on scaling businesses, from the initial challenge of earning the first million to the strategic nuances involved in growing beyond $100 million. He delves into the fundamentals of brand messaging, the evolution of consumer behavior, and customer acquisition strategies. Additionally, David discusses the changing roles of CEOs and marketers and the significance of community in brand growth.