In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement. Steve breaks down how they craft content that's not just about getting noticed—it's about creating real, meaningful connections. Tune in to learn how Olipop's fresh approach is reshaping the way brands amplify their presence, both online and off, in today's digital landscape.