Dive into a thought-provoking session with Darkroom's Head of Marketing, Chris Ayan and CEO, Lucas, as they explore the evolving intersection of AI and marketing. This episode peels back the layers on the strategic use of AI trends, the balance between organic growth and paid media, and the challenges of integrating them without undermining your brand's natural reach. Join us for a nuanced conversation on navigating the complexities of modern marketing with insights from the helm of Darkroom.