In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.