Join Lucas and Jackson as they speak with Alexandra Greifeld, a growth advisor and the mastermind behind the ‘No Best Practices’ who is an expert in eCommerce, Fashion Design, and Merchandising. She is known for her leadership at Tapestry & Tibi and her insights on overcoming scaling plateaus. In this episode, she emphasizes the need to invest in channels that work for your brand and at the backend constantly iterating while avoiding customer fatigue or overmarketing after the post-purchase stage.