Lucas and Jackson speak with Michael Kaminsky, an econometrician and the founder of Recast who specializes in data science, data modeling, and media mix modeling for consumer brands. He’s well known for leading the data analytics team at Harry's and speaking on the importance of MMM in an increasingly obscure tracking environment. Michael shares his unique perspective on how we can use data as a tool to improve the efficiency of advertising and to deliver better outcomes for business. We dive into strategies for dealing with a changing digital landscape and explore solutions available by both Darkroom and Recast MMM.