Nathan Resnick, Founder of Caffeinated CX and Sourcify, as a background scaling 6 figure businesses, raising more than 1 million dollars on Kickstarter, and bringing over a dozen products to life. We discuss the global geopolitical climate, its impact on e-commerce manufacturing in China and other countries, and how entrepreneurs can succeed in an otherwise confusing sourcing landscape. We also explore the current state of American markets and consumer habits along with AI’s impacts on marketing trends and future potential in key operational functions.