5+2

Case Studies

Website Strategy & Design
Identity System Design
Custom Product Builder2019

Los Angeles, CA

5+2, Weekdays + Weekends is bringing sustainability to the high-end jewelry market. The Hong Kong brand, which operates exclusively online, released an affordable and eco-friendly lab-developed diamond,  Diamond+, earlier this year. The lab-grown diamonds with which 5+2 have made a name for themselves have a number of sustainable advantages over normal diamonds when comparing socially conscious supply-chains. 


5+2 engaged Darkroom to create the brand that would carry this socially-positive driven mission as well as an e-commerce website built on Shopify. The website captures the approachable essence and elegance of fine jewelry. Customers can browse, shop, and even customize their own Diamond+ ring through a bespoke editor built by Darkroom. Through quality, transparency and inclusivity, 5+2 on a mission to democratize fine jewelry.

Read More +

5+2

5+2, Weekdays + Weekends is bringing sustainability to the high-end jewelry market. The Hong Kong brand, which operates exclusively online, released an affordable and eco-friendly lab-developed diamond,  Diamond+, earlier this year. The lab-grown diamonds with which 5+2 have made a name for themselves have a number of sustainable advantages over normal diamonds when comparing socially conscious supply-chains. 


5+2 engaged Darkroom to create the brand that would carry this socially-positive driven mission as well as an e-commerce website built on Shopify. The website captures the approachable essence and elegance of fine jewelry. Customers can browse, shop, and even customize their own Diamond+ ring through a bespoke editor built by Darkroom. Through quality, transparency and inclusivity, 5+2 on a mission to democratize fine jewelry.

Read More +
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