Patra Capital A bold identity system for a bold firm

Services

Brand Identity Design
Web Design & Development

Patra Capital is a venture fund investing in high-impact entrepreneurs with visions to pioneer and expand new markets. The firm is hyper-focused on health, wellness, and cannabis investing with satellite interests in digital ventures. 


Patra Capital engaged Darkroom to create its visual identity and web presence. Our instinct was to create an identity that felt fresh—appropriate for investments in emerging markets such as cannabis—and bold, which is demonstrated in the sharp red color scheme we imagined for the firm. The result is an identity and website that feels more alive than any other player in venture capital or investment management. 



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