The Garcia Companies

Case Studies

Brand Strategy
Identity System Design
Digital Experience2019

View Website www.tgcmgmt.com
Los Angeles, CA

The Garcia Companies, led by chairwomen mogul Dany Garcia (manager and business partner to Dwayne “The Rock” Johnson), approached Darkroom for a refreshed brand identity for their holding company as well as a new identity system for their brand management company: TGC Management. 


TGC Management is a global brand management that guides strategy and growth for some of the most recognizable names in entertainment. Darkroom morphed the mature identity of the Garcia Companies holding company into a fresher, younger form to create TGC Management. The firm received an entire visual identity and web experience that depicts the brand as the talent agency front-runner it is. 


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The Garcia Companies

View Website www.tgcmgmt.com

The Garcia Companies, led by chairwomen mogul Dany Garcia (manager and business partner to Dwayne “The Rock” Johnson), approached Darkroom for a refreshed brand identity for their holding company as well as a new identity system for their brand management company: TGC Management. 


TGC Management is a global brand management that guides strategy and growth for some of the most recognizable names in entertainment. Darkroom morphed the mature identity of the Garcia Companies holding company into a fresher, younger form to create TGC Management. The firm received an entire visual identity and web experience that depicts the brand as the talent agency front-runner it is. 


Read More +

We designed an identity system with flexibility for the slew of verticals within The Garcia Companies structure—namely, TGC Management.

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