The Garcia Companies
A new home for brand management
The Garcia Companies, led by mogul Dany Garcia (manager and business partner to Dwayne “The Rock” Johnson), approached Darkroom for a refreshed brand identity. TGC Management is a global brand management firm that guides strategy and growth for some of the most recognizable names in entertainment. Darkroom morphed the mature identity of the Garcia Companies holding company into a younger form—giving rise to TGC Management. The firm received an entire visual identity and web experience that depicts the brand as the talent agency front runner it has become over the past decade.