Lucas and Jackson speak with Emmett Shine, the co-founder of Pattern Brands. Emmett shares his story of founding Gin Lane, one of the most influential consumer design agencies in history, well known for creating $15B in brand value for businesses like Harry’s, Hims, and Warby Parker. We discuss the history of the direct-to-consumer model, what the future has in store, and some of the biggest changes disrupting the digital advertising landscape.