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  • Lucas DiPietrantonio

    Co-founder & Chief Executive Officer

    Currently oversees global strategic initiatives for the agency. An active angel investor and advisor to some of the fastest growing technology startups such as: Triple Whale, Varos, Canal, and InHouse, consumer products like Tarform and Sauz, and financial platforms like Axo. An avid traveler, the New York-born CEO has built a global organization that is adapting and excelling with the remote-first work culture as he helps brands navigate, thrive, and grow in today’s market.

  • Nefeli Southern

    Director, Growth Strategy

    Partners with client leaders to systematically plan and build their digital products, capabilities, and organizations. Past life: McKinsey, where he led digital engagements for media, retail and financial services organizations.

  • Jackson Corey

    Co-founder & Chief Creative Officer

    Has led award-winning engagements across branding, user experience, and content for leading consumer-facing brands and acclaimed global institutions alike over the past 10+ years. Is a serial (3x) founder, and strategic investor in companies such as Rad AI, Halfday Tonics, Tejesta Eyewear, and more. As an advisor, Jackson’s focus is on driving business results through brand strategy, product strategy, and creative.

  • Jake Petersen

    Chief Operating Officer

    Partners with client leaders to ensure our client-agency relationship is world class — with a focus on streamlined workforce management. Has over 10 years of experience helping build high-growth startups like Houzz, 1stDibs, Tinder, Birchbox, Uber, and MoviePass.

  • Leo Chang

    Principal Designer

    Oversees UI/UX and brand engagements with our clients to craft user-centered digital experiences for e-commerce and SaaS startups. Has a bias toward high-fidelity prototyping and a passion in combining user psychology and design to impact business growth and deliver joy for customers.

  • Steve Geick

    VP, Growth

    Partners with client leaders to systematically plan and build their growth roadmaps, team capabilities, and advertising strategies. Focus is on ensuring the integrity and development of all Darkroom growth service offerings. Client engagements have included global campaigns for Necessaire, Mack Weldon, Mizzen+Main, and Marine Layer. Past Life: Performance Marketing at WPromote and Metric Digital.


  • Darragh Rose

    Director, Creative

    Leads our Design, Editing, and Creator Management teams. With over eight years of experience working with global brands on identity, web, and production, she is deeply passionate about the lasting impact of good creative. Darragh’s expertise and commitment to user-centered design have helped businesses grow by leveraging the power of design to positively shape their brand and the world around us.

  • Brian Gleason

    VP, Retention Marketing

    Leads our Retention Marketing team in delivering and executing loyalty strategies that drive customer lifetime value for clients. With more than 20 years of marketing experience in growth, retention, social media, and PR, Brian has worked with global brands in the sports, health and wellness, home, fashion, and apparel industries.

  • Lucas DiPietrantonio

    Co-founder & Chief Executive Officer

    Currently oversees global strategic initiatives for the agency. An active angel investor and advisor to some of the fastest growing technology startups such as: Triple Whale, Varos, Canal, and InHouse, consumer products like Tarform and Sauz, and financial platforms like Axo. An avid traveler, the New York-born CEO has built a global organization that is adapting and excelling with the remote-first work culture as he helps brands navigate, thrive, and grow in today’s market.

  • Nefeli Southern

    Director, Growth Strategy

    Partners with client leaders to systematically plan and build their digital products, capabilities, and organizations. Past life: McKinsey, where he led digital engagements for media, retail and financial services organizations.

  • Jackson Corey

    Co-founder & Chief Creative Officer

    Has led award-winning engagements across branding, user experience, and content for leading consumer-facing brands and acclaimed global institutions alike over the past 10+ years. Is a serial (3x) founder, and strategic investor in companies such as Rad AI, Halfday Tonics, Tejesta Eyewear, and more. As an advisor, Jackson’s focus is on driving business results through brand strategy, product strategy, and creative.

  • Jake Petersen

    Chief Operating Officer

    Partners with client leaders to ensure our client-agency relationship is world class — with a focus on streamlined workforce management. Has over 10 years of experience helping build high-growth startups like Houzz, 1stDibs, Tinder, Birchbox, Uber, and MoviePass.

  • Leo Chang

    Principal Designer

    Oversees UI/UX and brand engagements with our clients to craft user-centered digital experiences for e-commerce and SaaS startups. Has a bias toward high-fidelity prototyping and a passion in combining user psychology and design to impact business growth and deliver joy for customers.

  • Steve Geick

    VP, Growth

    Partners with client leaders to systematically plan and build their growth roadmaps, team capabilities, and advertising strategies. Focus is on ensuring the integrity and development of all Darkroom growth service offerings. Client engagements have included global campaigns for Necessaire, Mack Weldon, Mizzen+Main, and Marine Layer. Past Life: Performance Marketing at WPromote and Metric Digital.


  • Darragh Rose

    Director, Creative

    Leads our Design, Editing, and Creator Management teams. With over eight years of experience working with global brands on identity, web, and production, she is deeply passionate about the lasting impact of good creative. Darragh’s expertise and commitment to user-centered design have helped businesses grow by leveraging the power of design to positively shape their brand and the world around us.

  • Brian Gleason

    VP, Retention Marketing

    Leads our Retention Marketing team in delivering and executing loyalty strategies that drive customer lifetime value for clients. With more than 20 years of marketing experience in growth, retention, social media, and PR, Brian has worked with global brands in the sports, health and wellness, home, fashion, and apparel industries.

Team Leadership

Company Stats

Capabilities

Industries

Team Leadership

Team Leadership

Top heavy, by design. We’ve invested in senior leadership across our entire portfolio of B2C businesses.

Top heavy, by design. We’ve invested in senior leadership across our entire portfolio of B2C businesses.

Top heavy, by design. We’ve invested in senior leadership across our entire portfolio of B2C businesses.

Steve Geick

VP, Growth

Partners with client leaders to systematically plan and build their growth roadmaps, team capabilities, and advertising strategies. Focus is on ensuring the integrity and development of all Darkroom growth service offerings. Client engagements have included global campaigns for Necessaire, Mack Weldon, Mizzen+Main, and Marine Layer. Past Life: Performance Marketing at WPromote and Metric Digital.


Darragh Rose

Director, Creative

Leads our Design, Editing, and Creator Management teams, overseeing creative programs for our clients. 8+ years of experience working with global brands on identity design, digital platform, and content production. Deeply passionate about the lasting impact of good creative.

Nefeli Southern

Director, Growth Strategy

Extensive experience across Fashion, Beauty, and CPG. Partners with client teams to systematically plan, build, and manage holistic growth strategies that has resulted in over 8-figures in combined revenue.

Lucas DiPietrantonio

Co-founder & Chief Executive Officer

Leads global agency strategy. Focus is on building innovative marketing teams for our portfolio. Building a suite of proprietary research, strategy tools, and marketing execution services for modern consumer brands. Over 10 years of experience in digital strategy, growth marketing, and venture. Advisor and investor to fast growing commerce companies Triple Whale, Varos, Canal. Client engagements include Crate & Barrel, Olipop, Necessaire, Dwayne Johnson.

Brian Gleason

VP, Retention Marketing

Leads our Retention Marketing team in delivering and executing loyalty strategies that drive customer lifetime value for clients. With more than 20 years of marketing experience in growth, retention, social media, and PR, Brian has worked with global brands in the sports, health and wellness, home, fashion, and apparel industries.

Jake Petersen

Chief Operating Officer

Partners with client leaders to ensure our client-agency relationship is world class — with a focus on streamlined workforce management. Has over 10 years of experience helping build high-growth startups like Houzz, 1stDibs, Tinder, Birchbox, Uber, and MoviePass.

Jackson Corey

Co-founder & Chief Creative Officer

Has led award-winning engagements across branding, user experience, and content for leading consumer-facing brands and acclaimed global institutions alike over the past 10+ years. Serial founder, and strategic investor in companies such as Rad AI, Halfday Tonics, Tejesta Eyewear, and more.

Leo Chang

Principal Designer

Oversees UI/UX and brand engagements with our clients to craft user-centered digital experiences for e-commerce and SaaS startups. Operates at the intersection of user psychology, product strategy, and design to impact business growth and deliver joy for customers.

Angela Bartlett

Director, Retention Marketing

Partners with client leaders to systematically plan and build entire retention and customer loyalty programs to improve overall LTV.

Levi Knox

Director, Growth Strategy

Comes from a diverse set of retail and e-commerce consumer brands. His expertise is in financial forecasting, creative strategy, and paid social, with a knack for developing high-scale direct-response content. Prior coming to Darkroom, Levi held internal growth roles for venture-backed CPG brands, most recently at Rosy Soil and Everytable.

Giann Quijano

Director, Growth Strategy

With an extensive career in advertising, e-commerce, and entrepreneurship, Giann’s pedigree includes roles at Widen+Kennedy, Common Thread Collective, and his own agency exit in 2019. Places his emphasis in balanced marketing strategies and creative direction.

Chris Lutton

Director, Customer Acquisition

Has experience exponentially growing revenue for high-potential start-ups and driving efficient marketing operations for brands generating over $100 million in annual revenue. Starting his career in paid search, Chris has developed into a growth marketing leader and expert in integrated marketing strategies that build long-term success.

We let numbers speak for our work.
6 years of real business impact.

We let numbers speak for our work.
6 years of real business impact.

5

5

Darkroom Location Hubs

75

75

Full-time Teammates

300+

300+

Projects Completed

60M+

60M+

Customers Acquired for Clients

$1B+

$1B+

In Trackable Revenue Driven

We believe in integrated teams. Here are our capabilities.

We believe in integrated teams. Here are our capabilities.

We believe in integrated teams.
Here are our capabilities.

Acquisition Media

Paid Social & Search

Programmatic & Display

Connected TV

Amazon & Retail Media

Out-of-Home

Customer Retention

Email & SMS Marketing

Loyalty Programming

Push Notifications

Customer Journey Mapping

CRM

Creative

Brand Strategy & Visual Identity

Brand Experience Design

Media Production

Creator Management & UGC

Multivariate Creative Assets (Static, GIF, Video)

Data Analytics

Data Dashboarding

Financial Planning

Dark Attribution

Benchmarking & Data Science

Media Mix Modeling

Digital Platforms

Web Optimization

User Interface & Experience

Search Engine Optimization

Our team has seen it all.
Industry expertise in 10+ sectors.

Our team has seen it all.
Industry expertise in 10+ sectors.

Our team has seen it all. Industry expertise in 10+ sectors.

Fashion & Accessories

With deep roots in Fashion & Accessories, we understand the level of dedication and taste needed to cultivate an active following in the fashion space. Our expertise in performance creative, retail, and e-commerce equip us for any high-level engagement in fashion and accessories with brands like Papinelle & Garrett Leight.

With deep roots in Fashion & Accessories, we understand the level of dedication and taste needed to cultivate an active following in the fashion space. Our expertise in performance creative, retail, and e-commerce equip us for any high-level engagement in fashion and accessories with brands like Papinelle & Garrett Leight.

Home Furnishings

We’ve driven integrated growth programs for numerous Home Furnishings companies, and have consulted on diversifying channel strategies for many of these business. Our portfolio includes some of the largest Home Furnishings brands like— Crate&Barrel, Joybird, and Nourison.

We’ve driven integrated growth programs for numerous Home Furnishings companies, and have consulted on diversifying channel strategies for many of these business. Our portfolio includes some of the largest Home Furnishings brands like— Crate&Barrel, Joybird, and Nourison.

We driven integrated growth programs for many Home Furnishings companies, and have consulted on diversifying channel strategies for many of these business. Our portfolio includes some of the largest Home Furnishings brands like Crate & Barrel, Joybird, and Nourison.

Technology & SaaS

We’re always looking at the next big thing in technology & SaaS and have done both agency work and strategic investment in many of them. We have close working relationships and advisory roles with brands like Triple Whale, Varos, Medmo, Stationhead, Royal Care & Arch Labs.

We’re always looking at the next big thing in technology & SaaS and have done both agency work and strategic investment in many of them. We have close working relationships and advisory roles with brands like Triple Whale, Varos, Medmo, Stationhead, Royal Care & Arch Labs.

Luggage & Travel

We are always on the move at Darkroom so working with Luggage & Travel brands comes naturally. We’ve done digital strategy and growth work for well-known Luggage & Travel brands like CALPAK & Found Hotels.

We are always on the move at Darkroom so working with Luggage & Travel brands comes naturally. We’ve done digital strategy and growth work for well-known Luggage & Travel brands like CALPAK & Found Hotels.

Beauty & Cosmetics

Over our six year tenure, we have engaged with countless Beauty & Cosmetic challenger brands that have reshaped cpg, skincare, and wellness. Our clients executed over 150 million in follow-on capital last year alone. Portfolio brands include Necessaire, Surya, and Bravo Sierra.

Over our six year tenure, we have engaged with countless Beauty & Cosmetic challenger brands that have reshaped cpg, skincare, and wellness. Our clients executed over 150 million in follow-on capital last year alone. Portfolio brands include Necessaire, Surya, and Bravo Sierra.

Consumer Packaged Goods

Our understanding of the dynamic between F&B and the impact digital media can have in driving sell-through is core to our strategies. We have had the privilege of working with top brands including Olipop, Verb Energy, VYBES, Everytable, and Popchips.

Our understanding of the dynamic between F&B and the impact digital media can have in driving sell-through is core to our strategies. We have had the privilege of working with top brands including Olipop, Verb Energy, VYBES, Everytable, and Popchips.

Celebrity-backed Brands

Celebrity and influencer driven brands are one of the fastest-growing subsectors of B2C. We have deep domain expertise and first-hand experience helping brands like Jessica Simpson Style, ZOA Energy, and Rinna Beauty launch and grow.

Celebrity and influencer driven brands are one of the fastest-growing subsectors of B2C. We have deep domain expertise and first-hand experience helping brands like Jessica Simpson Style, ZOA Energy, and Rinna Beauty launch and grow.

Health & Wellness

We’ve had the pleasure of leading growth engagements for a number of innovative Health & Wellness brands. Our portfolio here continues to grow, including brands like Drip Hydration, and we specialize in the dynamic distribution needs of businesses in this space.

We’ve had the pleasure of leading growth engagements for a number of innovative Health & Wellness brands. Our portfolio here continues to grow, including brands like Drip Hydration, and we specialize in the dynamic distribution needs of businesses in this space.

We’d love to partner with you and your team.

We’d love to partner with you and your team.

Our conversations start with discovery calls before proceeding to more formal diagnostics of the business, revenue, and marketing programs. We identify revenue maximizing opportunities before proceeding with any prospective engagement.

Sign up for a discovery call

Becoming a Client

Becoming a Client

Becoming a Client