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Social Studies

EP 19

Arjan Singh and Ryan Babenzien

Arjan Singh and Ryan Babenzien

Arjan Singh and Ryan Babenzien

In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.

In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.

In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.

Social Studies

E18

Tom Shea

Tom Shea

Tom Shea

Dive into this episode as Lucas, Chris & Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile, the leading tech-enabled truck-side out-of-home advertising company. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns.

Dive into this episode as Lucas, Chris & Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile, the leading tech-enabled truck-side out-of-home advertising company. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns.

Dive into this episode as Lucas, Chris & Tom Shea dissect the fusion of old-school advertising with modern digital tactics at Agile, the leading tech-enabled truck-side out-of-home advertising company. Learn how Tom is redefining outdoor ads through technology, turning truck displays into potent, data-rich campaigns.

Social Studies

E17

Ashwinn Krishnaswamy

Ashwinn Krishnaswamy

Ashwinn Krishnaswamy

In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for creators to monetize their craft with authenticity at the core. This episode is a masterclass in balancing brand authenticity with strategic growth, straight from the cutting edge of the digital frontier.

In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for creators to monetize their craft with authenticity at the core. This episode is a masterclass in balancing brand authenticity with strategic growth, straight from the cutting edge of the digital frontier.

In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for creators to monetize their craft with authenticity at the core. This episode is a masterclass in balancing brand authenticity with strategic growth, straight from the cutting edge of the digital frontier.

Night School

003

Tom Shea

Tom Shea

Tom Shea

Tom Shea, Co-Founder & CEO Adgile Media Group, shares insights on how marketing and advertising are rooted in consumer behavior and understanding what drives customers to purchase. He discusses key behavioral psychology theories and how they can be applied to marketing and other brand activities.

Tom Shea, Co-Founder & CEO Adgile Media Group, shares insights on how marketing and advertising are rooted in consumer behavior and understanding what drives customers to purchase. He discusses key behavioral psychology theories and how they can be applied to marketing and other brand activities.

Tom Shea, Co-Founder & CEO Adgile Media Group, shares insights on how marketing and advertising are rooted in consumer behavior and understanding what drives customers to purchase. He discusses key behavioral psychology theories and how they can be applied to marketing and other brand activities.

Night School

003

Jackie Stauffer

Jackie Stauffer

Jackie Stauffer

Jackie Stauffer, Founder & CEO of the Sprout Collective, speaks to how many brands and CMOs have black-and-white questions they want answers to. However, in practice, these questions don’t have one simple answer. She shares how CMOs can approach and think about these enigmas.

Jackie Stauffer, Founder & CEO of the Sprout Collective, speaks to how many brands and CMOs have black-and-white questions they want answers to. However, in practice, these questions don’t have one simple answer. She shares how CMOs can approach and think about these enigmas.

Jackie Stauffer, Founder & CEO of the Sprout Collective, speaks to how many brands and CMOs have black-and-white questions they want answers to. However, in practice, these questions don’t have one simple answer. She shares how CMOs can approach and think about these enigmas.

Night School

003

Harry Singh

Harry Singh

Harry Singh

Harry Singh, Head of Operations at Obvi, shares how he and his team turned a 10k investment into 50 million in only 4 years. He discusses how brands can better manage and structure their cashflow to improve profitability, stay financially resilient, and position themselves for growth.

Harry Singh, Head of Operations at Obvi, shares how he and his team turned a 10k investment into 50 million in only 4 years. He discusses how brands can better manage and structure their cashflow to improve profitability, stay financially resilient, and position themselves for growth.

Harry Singh, Head of Operations at Obvi, shares how he and his team turned a 10k investment into 50 million in only 4 years. He discusses how brands can better manage and structure their cashflow to improve profitability, stay financially resilient, and position themselves for growth.

Office Hours

002

Dae Lim, Brandon Snower, Ali Alquiza

Dae Lim, Brandon Snower, Ali Alquiza

Dae Lim, Brandon Snower, Ali Alquiza

In an era marked by ever increasing competition and economic uncertainty, the strategic allocation of resources has become more crucial than ever for companies. Office Hours 002 focuses on providing valuable insights and practical tools designed to steer long term brand growth. The event features prominent figures from some of the fastest-growing and most recognized brands and platforms in the NYC community including Brandon Snower (Founder & CEO of Le Alfré), Dae Lim (Principal & Creative Director of Sundae School), and Ali Alquiza (Founder of Over Lunch).

In an era marked by ever increasing competition and economic uncertainty, the strategic allocation of resources has become more crucial than ever for companies. Office Hours 002 focuses on providing valuable insights and practical tools designed to steer long term brand growth. The event features prominent figures from some of the fastest-growing and most recognized brands and platforms in the NYC community including Brandon Snower (Founder & CEO of Le Alfré), Dae Lim (Principal & Creative Director of Sundae School), and Ali Alquiza (Founder of Over Lunch).

In an era marked by ever increasing competition and economic uncertainty, the strategic allocation of resources has become more crucial than ever for companies. Office Hours 002 focuses on providing valuable insights and practical tools designed to steer long term brand growth. The event features prominent figures from some of the fastest-growing and most recognized brands and platforms in the NYC community including Brandon Snower (Founder & CEO of Le Alfré), Dae Lim (Principal & Creative Director of Sundae School), and Ali Alquiza (Founder of Over Lunch).

Office Hours

001

Tim West, Jackie Burke, Kevin Lee

Tim West, Jackie Burke, Kevin Lee

Tim West, Jackie Burke, Kevin Lee

In anticipation of significant market shifts projected for 2023, including the decline of MER and attribution, the first installment of Office Hours focused on the establishment of community-driven brands to effectively address those challenges. We discussed different approaches in creating a brand community. The panelists for the event include founders of some of the fastest-growing community brands in the NYC commerce community including Tim West (Co-Founder and Creative Director of Bandit Running), Jackie Burke (Founder of Tini Lux), and Kevin Lee (Co-Founder of Immi).

In anticipation of significant market shifts projected for 2023, including the decline of MER and attribution, the first installment of Office Hours focused on the establishment of community-driven brands to effectively address those challenges. We discussed different approaches in creating a brand community. The panelists for the event include founders of some of the fastest-growing community brands in the NYC commerce community including Tim West (Co-Founder and Creative Director of Bandit Running), Jackie Burke (Founder of Tini Lux), and Kevin Lee (Co-Founder of Immi).

In anticipation of significant market shifts projected for 2023, including the decline of MER and attribution, the first installment of Office Hours focused on the establishment of community-driven brands to effectively address those challenges. We discussed different approaches in creating a brand community. The panelists for the event include founders of some of the fastest-growing community brands in the NYC commerce community including Tim West (Co-Founder and Creative Director of Bandit Running), Jackie Burke (Founder of Tini Lux), and Kevin Lee (Co-Founder of Immi).

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