Podcast / Social Studies

SOCIAL

STUDIES

Hosted by

Darkroom

Social studies is a podcast Deconstructing Commerce & Culture, hosting conversations with brand leaders and thinkers

SOCIAL

STUDIES

Hosted by

Darkroom

Social studies is a podcast Deconstructing Commerce & Culture, hosting conversations with brand leaders and thinkers

SOCIAL

STUDIES

Hosted by

Darkroom

Social studies is a podcast Deconstructing Commerce & Culture, hosting conversations with brand leaders and thinkers

Social Studies

All Episodes

Social Studies

E17

Mastering Tik-Tok, Content Creation Challenges, and the Evolution of Commerce

In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for creators to monetize their craft with authenticity at the core. This episode is a masterclass in balancing brand authenticity with strategic growth, straight from the cutting edge of the digital frontier.

Social Studies

E16

The Brand Behind the Viral, Hard to Get Gym Bags, Influencer Partnerships, and using Scarcity as a Marketing Tactic

We dive into conversation around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out of the box marketing tactics to generate viral growth.

Social Studies

E15

Brand Expansion on Amazon, the Pitfalls of Poor Capital Allocation, Talent Outsourcing, $5,000 Landing Pages

We dissect the journey of expanding your brand on Amazon, the pitfalls of misallocating capital, especially in time, talent, and development management, navigating the marketing maze, and the debate on outsourcing creative thinking.

Social Studies

E14

How AI is Changing Marketing

Dive into a thought-provoking session with Darkroom's Head of Marketing, Chris Ayan and CEO, Lucas, as they explore the evolving intersection of AI and marketing. This episode peels back the layers on the strategic use of AI trends, the balance between organic growth and paid media, and the challenges of integrating them without undermining your brand's natural reach. Join us for a nuanced conversation on navigating the complexities of modern marketing with insights from the helm of Darkroom.

Social Studies

E13

200M in 4 Years: The Soda Brand Challenging Coke

In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement. Steve breaks down how they craft content that's not just about getting noticed—it's about creating real, meaningful connections. Tune in to learn how Olipop's fresh approach is reshaping the way brands amplify their presence, both online and off, in today's digital landscape.

Social Studies

E12

The Content Engine Behind a $22m Bootstrapped SaaS Startup

Join us for a deep dive with Adam Robinson, the strategic mind behind Retention.com, as he unpacks the essentials of engaging content creation and audience connection. In this episode, Adam shares his playbook for turning everyday insights into compelling content narratives, the intricacies of maintaining authenticity in a crowded digital space, and building a loyal community in the B2B ecosystem. Discover Adam's approach to leveraging storytelling for Retention.com's growth, the art of crafting content that captivates and converts, and the importance of genuine engagement in establishing a standout brand presence.

Social Studies

E11

Unboxing Customer Experience and Product Differentiation

Join us as Ian Blair, the mind behind Laundry Sauce, shares his unique journey from concept to e-commerce success. In this episode, Ian offers a candid look at the challenges and milestones of evolving a basic laundry product into a compelling brand in a competitive market. He talks about the significance of creative approaches in marketing, the art of product differentiation, and why customer experience is central to Laundry Sauce's identity. Explore how Ian uses fine fragrances to transform everyday items into something special and how genuine brand messaging resonates with consumers. This episode is an engaging dive into the realities of growing an e-commerce brand and the subtleties of making everyday products stand out.

Social Studies

E10

Breaking through Business Barriers

David Wolfe, CEO of ABLE and a veteran in brand building and entrepreneurship, brings his extensive experience from various executive roles and as an investor in innovative companies. In this episode, David shares insights on scaling businesses, from the initial challenge of earning the first million to the strategic nuances involved in growing beyond $100 million. He delves into the fundamentals of brand messaging, the evolution of consumer behavior, and customer acquisition strategies. Additionally, David discusses the changing roles of CEOs and marketers and the significance of community in brand growth.

Social Studies

E09

Brand Building through Community

Sam Blumenthal, the CEO of Banter, is a seasoned expert in commerce, community, and investment. Sam's insights and expertise inspired him to launch Banter, an omni-channel commerce network, and to establish Compounding Thoughts, an inventive content platform. In this episode, we explore the nuances of community-building and how brands can harness marketplaces as distribution channels by fostering an interactive consumer-centric ecosystem.

Social Studies

E08

The Story of Tarform: Creating a New Electric Vehicle Category

Leveraging his passion for design and entrepreneurship, Taras Kravtchouk is revolutionizing the transportation industry through TARFORM, an automotive startup that pioneers a fresh generation of electric motorcycles, fusing cutting-edge technology, sustainable mobility, and intelligent connectivity. Taras provides insights from his journey, spanning from securing pre-seed funding to capitalizing on the power of viral organic marketing. We also dive into the significance of design, strategies for market validation, and how founders can craft a compelling brand narrative.

Social Studies

E07

Curated Marketplace for Commerce

Drawing from his background in venture capital and e-commerce, Bennet created Canal, a consumer investment firm transforming the way products are sold online. We discuss the impact of higher education on achieving success, understand the significance of a robust network in venture capital and entrepreneurship, and take a closer look at the evolving landscape of commerce. We also dive into Bennett's journey, exploring his experiences and insights in founding Canal.

Social Studies

E06

The Changing Dynamics in Ecommerce Manufacturing

Nathan Resnick, Founder of Caffeinated CX and Sourcify, as a background scaling 6 figure businesses, raising more than 1 million dollars on Kickstarter, and bringing over a dozen products to life. We discuss the global geopolitical climate, its impact on e-commerce manufacturing in China and other countries, and how entrepreneurs can succeed in an otherwise confusing sourcing landscape. We also explore the current state of American markets and consumer habits along with AI’s impacts on marketing trends and future potential in key operational functions.

Social Studies

E05

Consumer Tracking in Digital Advertising

Rishabh Jain is the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies. In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.

Social Studies

E04

Building a Lean Creative Production System

Matthew Gattozi is the Founder of Goodo Studios. With expertise spanning creative strategy, performance ad creative, organic video, and product content, Matthew is renowned for working with numerous notable brands including Harry’s, Kopari Beauty and Huron. Matthew dissects the creative strategy process from his agency owner perspective, offering insights on establishing lean creative production systems for brands. We explore how brands pinpoint successful angles within single creatives and then expand to create strategic roadmaps.

Social Studies

E03

Measuring the Impact of Your Marketing Campaigns

Lucas and Jackson speak with Michael Kaminsky, an econometrician and the founder of Recast who specializes in data science, data modeling, and media mix modeling for consumer brands. He’s well known for leading the data analytics team at Harry's and speaking on the importance of MMM in an increasingly obscure tracking environment. Michael shares his unique perspective on how we can use data as a tool to improve the efficiency of advertising and to deliver better outcomes for business. We dive into strategies for dealing with a changing digital landscape and explore solutions available by both Darkroom and Recast MMM.

Social Studies

E02

How to Scale 8-figures Brands

Join Lucas and Jackson as they speak with Alexandra Greifeld, a growth advisor and the mastermind behind the ‘No Best Practices’ who is an expert in eCommerce, Fashion Design, and Merchandising. She is known for her leadership at Tapestry & Tibi and her insights on overcoming scaling plateaus. In this episode, she emphasizes the need to invest in channels that work for your brand and at the backend constantly iterating while avoiding customer fatigue or overmarketing after the post-purchase stage.

Social Studies

E01

The Future of the DTC Market

Lucas and Jackson speak with Emmett Shine, the co-founder of Pattern Brands. Emmett shares his story of founding Gin Lane, one of the most influential consumer design agencies in history, well known for creating $15B in brand value for businesses like Harry’s, Hims, and Warby Parker. We discuss the history of the direct-to-consumer model, what the future has in store, and some of the biggest changes disrupting the digital advertising landscape.

Social Studies

All Episodes

Social Studies

E17

Mastering Tik-Tok, Content Creation Challenges, and the Evolution of Commerce

In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for creators to monetize their craft with authenticity at the core. This episode is a masterclass in balancing brand authenticity with strategic growth, straight from the cutting edge of the digital frontier.

Social Studies

E16

The Brand Behind the Viral, Hard to Get Gym Bags, Influencer Partnerships, and using Scarcity as a Marketing Tactic

We dive into conversation around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out of the box marketing tactics to generate viral growth.

Social Studies

E15

Brand Expansion on Amazon, the Pitfalls of Poor Capital Allocation, Talent Outsourcing, $5,000 Landing Pages

We dissect the journey of expanding your brand on Amazon, the pitfalls of misallocating capital, especially in time, talent, and development management, navigating the marketing maze, and the debate on outsourcing creative thinking.

Social Studies

E14

How AI is Changing Marketing

Dive into a thought-provoking session with Darkroom's Head of Marketing, Chris Ayan and CEO, Lucas, as they explore the evolving intersection of AI and marketing. This episode peels back the layers on the strategic use of AI trends, the balance between organic growth and paid media, and the challenges of integrating them without undermining your brand's natural reach. Join us for a nuanced conversation on navigating the complexities of modern marketing with insights from the helm of Darkroom.

Social Studies

E13

200M in 4 Years: The Soda Brand Challenging Coke

In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement. Steve breaks down how they craft content that's not just about getting noticed—it's about creating real, meaningful connections. Tune in to learn how Olipop's fresh approach is reshaping the way brands amplify their presence, both online and off, in today's digital landscape.

Social Studies

E12

The Content Engine Behind a $22m Bootstrapped SaaS Startup

Join us for a deep dive with Adam Robinson, the strategic mind behind Retention.com, as he unpacks the essentials of engaging content creation and audience connection. In this episode, Adam shares his playbook for turning everyday insights into compelling content narratives, the intricacies of maintaining authenticity in a crowded digital space, and building a loyal community in the B2B ecosystem. Discover Adam's approach to leveraging storytelling for Retention.com's growth, the art of crafting content that captivates and converts, and the importance of genuine engagement in establishing a standout brand presence.

Social Studies

E11

Unboxing Customer Experience and Product Differentiation

Join us as Ian Blair, the mind behind Laundry Sauce, shares his unique journey from concept to e-commerce success. In this episode, Ian offers a candid look at the challenges and milestones of evolving a basic laundry product into a compelling brand in a competitive market. He talks about the significance of creative approaches in marketing, the art of product differentiation, and why customer experience is central to Laundry Sauce's identity. Explore how Ian uses fine fragrances to transform everyday items into something special and how genuine brand messaging resonates with consumers. This episode is an engaging dive into the realities of growing an e-commerce brand and the subtleties of making everyday products stand out.

Social Studies

E10

Breaking through Business Barriers

David Wolfe, CEO of ABLE and a veteran in brand building and entrepreneurship, brings his extensive experience from various executive roles and as an investor in innovative companies. In this episode, David shares insights on scaling businesses, from the initial challenge of earning the first million to the strategic nuances involved in growing beyond $100 million. He delves into the fundamentals of brand messaging, the evolution of consumer behavior, and customer acquisition strategies. Additionally, David discusses the changing roles of CEOs and marketers and the significance of community in brand growth.

Social Studies

E09

Brand Building through Community

Sam Blumenthal, the CEO of Banter, is a seasoned expert in commerce, community, and investment. Sam's insights and expertise inspired him to launch Banter, an omni-channel commerce network, and to establish Compounding Thoughts, an inventive content platform. In this episode, we explore the nuances of community-building and how brands can harness marketplaces as distribution channels by fostering an interactive consumer-centric ecosystem.

Social Studies

E08

The Story of Tarform: Creating a New Electric Vehicle Category

Leveraging his passion for design and entrepreneurship, Taras Kravtchouk is revolutionizing the transportation industry through TARFORM, an automotive startup that pioneers a fresh generation of electric motorcycles, fusing cutting-edge technology, sustainable mobility, and intelligent connectivity. Taras provides insights from his journey, spanning from securing pre-seed funding to capitalizing on the power of viral organic marketing. We also dive into the significance of design, strategies for market validation, and how founders can craft a compelling brand narrative.

Social Studies

E07

Curated Marketplace for Commerce

Drawing from his background in venture capital and e-commerce, Bennet created Canal, a consumer investment firm transforming the way products are sold online. We discuss the impact of higher education on achieving success, understand the significance of a robust network in venture capital and entrepreneurship, and take a closer look at the evolving landscape of commerce. We also dive into Bennett's journey, exploring his experiences and insights in founding Canal.

Social Studies

E06

The Changing Dynamics in Ecommerce Manufacturing

Nathan Resnick, Founder of Caffeinated CX and Sourcify, as a background scaling 6 figure businesses, raising more than 1 million dollars on Kickstarter, and bringing over a dozen products to life. We discuss the global geopolitical climate, its impact on e-commerce manufacturing in China and other countries, and how entrepreneurs can succeed in an otherwise confusing sourcing landscape. We also explore the current state of American markets and consumer habits along with AI’s impacts on marketing trends and future potential in key operational functions.

Social Studies

E05

Consumer Tracking in Digital Advertising

Rishabh Jain is the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies. In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.

Social Studies

E04

Building a Lean Creative Production System

Matthew Gattozi is the Founder of Goodo Studios. With expertise spanning creative strategy, performance ad creative, organic video, and product content, Matthew is renowned for working with numerous notable brands including Harry’s, Kopari Beauty and Huron. Matthew dissects the creative strategy process from his agency owner perspective, offering insights on establishing lean creative production systems for brands. We explore how brands pinpoint successful angles within single creatives and then expand to create strategic roadmaps.

Social Studies

E03

Measuring the Impact of Your Marketing Campaigns

Lucas and Jackson speak with Michael Kaminsky, an econometrician and the founder of Recast who specializes in data science, data modeling, and media mix modeling for consumer brands. He’s well known for leading the data analytics team at Harry's and speaking on the importance of MMM in an increasingly obscure tracking environment. Michael shares his unique perspective on how we can use data as a tool to improve the efficiency of advertising and to deliver better outcomes for business. We dive into strategies for dealing with a changing digital landscape and explore solutions available by both Darkroom and Recast MMM.

Social Studies

E02

How to Scale 8-figures Brands

Join Lucas and Jackson as they speak with Alexandra Greifeld, a growth advisor and the mastermind behind the ‘No Best Practices’ who is an expert in eCommerce, Fashion Design, and Merchandising. She is known for her leadership at Tapestry & Tibi and her insights on overcoming scaling plateaus. In this episode, she emphasizes the need to invest in channels that work for your brand and at the backend constantly iterating while avoiding customer fatigue or overmarketing after the post-purchase stage.

Social Studies

E01

The Future of the DTC Market

Lucas and Jackson speak with Emmett Shine, the co-founder of Pattern Brands. Emmett shares his story of founding Gin Lane, one of the most influential consumer design agencies in history, well known for creating $15B in brand value for businesses like Harry’s, Hims, and Warby Parker. We discuss the history of the direct-to-consumer model, what the future has in store, and some of the biggest changes disrupting the digital advertising landscape.

Social Studies

All Episodes

Social Studies

E17

Mastering Tik-Tok, Content Creation Challenges, and the Evolution of Commerce

In this episode we unravel Ashwinn Krishnaswamy's playbook on leveraging TikTok to sculpt brand narratives, shedding light on the art of crafting resonant content that transcends. We navigate the complexities of forging genuine connections in the digital realm and break down the blueprint for creators to monetize their craft with authenticity at the core. This episode is a masterclass in balancing brand authenticity with strategic growth, straight from the cutting edge of the digital frontier.

Social Studies

E16

The Brand Behind the Viral, Hard to Get Gym Bags, Influencer Partnerships, and using Scarcity as a Marketing Tactic

We dive into conversation around launching a disruptive product that’s changing gym bags, partnering with Chris Hemsworth’s personal trainer, finding creative ways to drive cash flow and out of the box marketing tactics to generate viral growth.

Social Studies

E15

Brand Expansion on Amazon, the Pitfalls of Poor Capital Allocation, Talent Outsourcing, $5,000 Landing Pages

We dissect the journey of expanding your brand on Amazon, the pitfalls of misallocating capital, especially in time, talent, and development management, navigating the marketing maze, and the debate on outsourcing creative thinking.

Social Studies

E14

How AI is Changing Marketing

Dive into a thought-provoking session with Darkroom's Head of Marketing, Chris Ayan and CEO, Lucas, as they explore the evolving intersection of AI and marketing. This episode peels back the layers on the strategic use of AI trends, the balance between organic growth and paid media, and the challenges of integrating them without undermining your brand's natural reach. Join us for a nuanced conversation on navigating the complexities of modern marketing with insights from the helm of Darkroom.

Social Studies

E13

200M in 4 Years: The Soda Brand Challenging Coke

In this episode of Social Studies, we sit down with Steven Vigilante from Olipop to dive into their unique growth strategy and how they are harnessing the power of TikTok to foster authentic brand engagement. Steve breaks down how they craft content that's not just about getting noticed—it's about creating real, meaningful connections. Tune in to learn how Olipop's fresh approach is reshaping the way brands amplify their presence, both online and off, in today's digital landscape.

Social Studies

E12

The Content Engine Behind a $22m Bootstrapped SaaS Startup

Join us for a deep dive with Adam Robinson, the strategic mind behind Retention.com, as he unpacks the essentials of engaging content creation and audience connection. In this episode, Adam shares his playbook for turning everyday insights into compelling content narratives, the intricacies of maintaining authenticity in a crowded digital space, and building a loyal community in the B2B ecosystem. Discover Adam's approach to leveraging storytelling for Retention.com's growth, the art of crafting content that captivates and converts, and the importance of genuine engagement in establishing a standout brand presence.

Social Studies

E11

Unboxing Customer Experience and Product Differentiation

Join us as Ian Blair, the mind behind Laundry Sauce, shares his unique journey from concept to e-commerce success. In this episode, Ian offers a candid look at the challenges and milestones of evolving a basic laundry product into a compelling brand in a competitive market. He talks about the significance of creative approaches in marketing, the art of product differentiation, and why customer experience is central to Laundry Sauce's identity. Explore how Ian uses fine fragrances to transform everyday items into something special and how genuine brand messaging resonates with consumers. This episode is an engaging dive into the realities of growing an e-commerce brand and the subtleties of making everyday products stand out.

Social Studies

E10

Breaking through Business Barriers

David Wolfe, CEO of ABLE and a veteran in brand building and entrepreneurship, brings his extensive experience from various executive roles and as an investor in innovative companies. In this episode, David shares insights on scaling businesses, from the initial challenge of earning the first million to the strategic nuances involved in growing beyond $100 million. He delves into the fundamentals of brand messaging, the evolution of consumer behavior, and customer acquisition strategies. Additionally, David discusses the changing roles of CEOs and marketers and the significance of community in brand growth.

Social Studies

E09

Brand Building through Community

Sam Blumenthal, the CEO of Banter, is a seasoned expert in commerce, community, and investment. Sam's insights and expertise inspired him to launch Banter, an omni-channel commerce network, and to establish Compounding Thoughts, an inventive content platform. In this episode, we explore the nuances of community-building and how brands can harness marketplaces as distribution channels by fostering an interactive consumer-centric ecosystem.

Social Studies

E08

The Story of Tarform: Creating a New Electric Vehicle Category

Leveraging his passion for design and entrepreneurship, Taras Kravtchouk is revolutionizing the transportation industry through TARFORM, an automotive startup that pioneers a fresh generation of electric motorcycles, fusing cutting-edge technology, sustainable mobility, and intelligent connectivity. Taras provides insights from his journey, spanning from securing pre-seed funding to capitalizing on the power of viral organic marketing. We also dive into the significance of design, strategies for market validation, and how founders can craft a compelling brand narrative.

Social Studies

E07

Curated Marketplace for Commerce

Drawing from his background in venture capital and e-commerce, Bennet created Canal, a consumer investment firm transforming the way products are sold online. We discuss the impact of higher education on achieving success, understand the significance of a robust network in venture capital and entrepreneurship, and take a closer look at the evolving landscape of commerce. We also dive into Bennett's journey, exploring his experiences and insights in founding Canal.

Social Studies

E06

The Changing Dynamics in Ecommerce Manufacturing

Nathan Resnick, Founder of Caffeinated CX and Sourcify, as a background scaling 6 figure businesses, raising more than 1 million dollars on Kickstarter, and bringing over a dozen products to life. We discuss the global geopolitical climate, its impact on e-commerce manufacturing in China and other countries, and how entrepreneurs can succeed in an otherwise confusing sourcing landscape. We also explore the current state of American markets and consumer habits along with AI’s impacts on marketing trends and future potential in key operational functions.

Social Studies

E05

Consumer Tracking in Digital Advertising

Rishabh Jain is the CEO and Co-Founder of FERMAT, a revolutionary content native shopping platform optimizing brand’s customer acquisition and conversions. Rishabh’s experience through ventures including Live Ramp have contributed to his success in empowering brands through innovative data collection and attribution strategies. In this episode, we cover topics including where attribution is heading in 2023 and beyond. We discuss closed-loop ad ecosystems, the changing role of the CMO, and how brands can take advantage of simplifying their message to make more compelling ads.

Social Studies

E04

Building a Lean Creative Production System

Matthew Gattozi is the Founder of Goodo Studios. With expertise spanning creative strategy, performance ad creative, organic video, and product content, Matthew is renowned for working with numerous notable brands including Harry’s, Kopari Beauty and Huron. Matthew dissects the creative strategy process from his agency owner perspective, offering insights on establishing lean creative production systems for brands. We explore how brands pinpoint successful angles within single creatives and then expand to create strategic roadmaps.

Social Studies

E03

Measuring the Impact of Your Marketing Campaigns

Lucas and Jackson speak with Michael Kaminsky, an econometrician and the founder of Recast who specializes in data science, data modeling, and media mix modeling for consumer brands. He’s well known for leading the data analytics team at Harry's and speaking on the importance of MMM in an increasingly obscure tracking environment. Michael shares his unique perspective on how we can use data as a tool to improve the efficiency of advertising and to deliver better outcomes for business. We dive into strategies for dealing with a changing digital landscape and explore solutions available by both Darkroom and Recast MMM.

Social Studies

E02

How to Scale 8-figures Brands

Join Lucas and Jackson as they speak with Alexandra Greifeld, a growth advisor and the mastermind behind the ‘No Best Practices’ who is an expert in eCommerce, Fashion Design, and Merchandising. She is known for her leadership at Tapestry & Tibi and her insights on overcoming scaling plateaus. In this episode, she emphasizes the need to invest in channels that work for your brand and at the backend constantly iterating while avoiding customer fatigue or overmarketing after the post-purchase stage.

Social Studies

E01

The Future of the DTC Market

Lucas and Jackson speak with Emmett Shine, the co-founder of Pattern Brands. Emmett shares his story of founding Gin Lane, one of the most influential consumer design agencies in history, well known for creating $15B in brand value for businesses like Harry’s, Hims, and Warby Parker. We discuss the history of the direct-to-consumer model, what the future has in store, and some of the biggest changes disrupting the digital advertising landscape.

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