Anne Klein

Empowering elegance with data and creative strategies

Services

paid media

creator program management

Overview

Anne Klein is an iconic women's fashion brand with decades of brand equity across retail and wholesale. As the brand invested in its direct-to-consumer business, it partnered with Darkroom to build a paid media and creator strategy capable of reaching a new generation of consumers across social and search, while preserving the brand's legacy of timeless elegance.

Outcomes

28%

New customer acquisition driven by targeted campaigns

34%

Increase in brand visibility across social and search platforms

Legacy brand equity without a digital acquisition engine

Anne Klein had something most DTC challengers spend years building, instant brand recognition and an established aesthetic that resonated across generations. But that equity wasn't translating into efficient digital acquisition. The brand's paid media presence lacked the creative velocity and audience targeting precision needed to compete on Meta and Google, where challenger brands were outpacing legacy names with UGC-driven, digitally native content. Darkroom identified that the gap wasn't awareness - Anne Klein already had that - it was activation. The brand needed campaign infrastructure that could convert existing brand affinity into new customer acquisition while introducing the brand to younger audiences through creator content and performance creative built for social-first discovery.

Creator-driven creative and data-led media buying

Darkroom partnered with Anne Klein to restructure paid media across Meta and Google, launching prospecting and retargeting campaigns supported by category-focused statics, celebrity-driven creative, and new drop campaigns designed for the social feed. In parallel, the team built a creator marketing program through Aspire, sourcing and managing creators who could showcase Anne Klein's heritage and contemporary appeal through content that felt editorial rather than promotional. The combination of performance creative and creator partnerships drove a 28% increase in new customer acquisition and a 34% increase in brand visibility across social and search, proving that a legacy fashion brand can compete in digital acquisition without diluting its identity.