Bero
Building a signature commerce system for a premium nonalcoholic beer
Services
tiktok shop mgmt
amazon
performance creative
Overview
Bero is a premium non-alcoholic beer founded by Tom Holland, built to reclaim drinking occasions with bold, craft-forward flavors. As the brand scaled beyond DTC, it needed a commerce and marketplace foundation that matched its elevated identity while driving efficient acquisition and retail performance across Amazon and TikTok Shop.
Outcomes
+11.5%
Growth in sales during Prime Day
x4
Efficiency increase on Amazon
A premium brand without marketplace infrastructure
Bero had a clear identity, craft-forward non-alcoholic beer with an authentic founding story and a consumer base willing to pay a premium. But the brand's Amazon and social commerce presence didn't reflect that positioning. There was no A+ content system, no pack-level optimization strategy, and no coordinated approach to TikTok Shop creator content that could protect the brand's tone while driving conversion. Darkroom identified that the opportunity was structural: Bero needed marketplace architecture, storefront design, flavor-first carousels, advertising infrastructure across Sponsored Products, Brands, Display, and DSP, and a TikTok Shop program built on vetted creator partnerships rather than volume-first affiliate content.
From marketplace build to promotional breakout
Darkroom partnered with Bero to rebuild the Amazon presence with A+ content, flavor-first carousels, and pack-level optimization, while launching and managing TikTok Shop with over 100 creator videos and macro partnerships sourced to match the brand's premium positioning. On Amazon, the team built Sponsored Ads and DSP infrastructure that generated over 19,000 detail page views and began shifting the sales mix toward organic, an early indicator that DSP-driven branded search was compounding. The Big Spring Sale became the breakout moment: Day 1 delivered a 229% revenue increase over the March daily average with 330 units sold, and the full event moved 1,663 units across all pack formats. On TikTok Shop, Darkroom negotiated creator partnerships at rates that balanced reach with brand safety, building a content engine that keeps video consistently on-brand while scaling discovery among new audiences.
