Cocolab is a dental care company built by two sisters who wanted to make flossing more fun, motivating, and rewarding. Rooted in oral health and overall wellbeing, the brand creates products that turn an everyday routine into something customers genuinely look forward to.



Darkroom partnered with Cocolab to elevate their digital experience through continuous optimization across key pages and user journeys. From homepage and product detail redesigns to improved navigation, mobile flows, and usability upgrades, the work focused on clarity, conversion, and a seamless brand experience. With an iterative workflow and close collaboration, the redesigned site reflects the playful identity of Cocolab while supporting stronger performance across channels.