Chrissy Teigen built a global audience around her love for food and storytelling. With Cravings, she turned that passion into a lifestyle brand that combines recipes, culture, and commerce. Partnering with Amazon Launchpad, Darkroom led a full scale marketplace launch, overseeing creative direction, listings, and A+ content while integrating Amazon Live and coordinating key marketing placements.
Within forty five days, Cravings achieved a seven figure monthly revenue run rate, a fifteen times increase in weekly orders, and a homepage feature on Amazon.com. The success of this collaboration continues as we work with the Cravings team to expand their marketplace presence and drive long term growth.
All prospective clients go through a discovery call before receiving a proposal. We then onboard a senior team that implements quick wins while prioritizing larger, quarterly KPI’s based on realistic growth.