DedCool
DedCool
DedCool
Launching a cult classic fragrance brand on Amazon.
Launching a cult classic fragrance brand on Amazon.
Launching a cult classic fragrance brand on Amazon.
Discipline
Marketplace & Retail Media
Services
Services
Amazon Management
Amazon Management
DedCool, a contemporary fragrance brand celebrated for its genderless, vegan, and non-toxic products, began as a grassroots effort on Instagram. Founder Carina Chaz personally pitched her vision to boutique shops, quickly building a cult following. Over time, DedCool expanded into major retailers like Sephora and broadened its offerings to include laundry detergent, candles, and air fresheners, establishing itself as a lifestyle brand with a loyal global community.
When DedCool set out to launch on Amazon, they partnered with Darkroom to craft a strategy worthy of their brand. DedCool lauched with over 90 products across 10 categories. Darkroom optimized DedCool’s Amazon launch by refining product listings, revamping creative assets, and designing a storefront that mirrored their DTC experience.
DedCool, a contemporary fragrance brand celebrated for its genderless, vegan, and non-toxic products, began as a grassroots effort on Instagram. Founder Carina Chaz personally pitched her vision to boutique shops, quickly building a cult following. Over time, DedCool expanded into major retailers like Sephora and broadened its offerings to include laundry detergent, candles, and air fresheners, establishing itself as a lifestyle brand with a loyal global community.
When DedCool set out to launch on Amazon, they partnered with Darkroom to craft a strategy worthy of their brand. DedCool lauched with over 90 products across 10 categories. Darkroom optimized DedCool’s Amazon launch by refining product listings, revamping creative assets, and designing a storefront that mirrored their DTC experience.
DedCool, a contemporary fragrance brand celebrated for its genderless, vegan, and non-toxic products, began as a grassroots effort on Instagram. Founder Carina Chaz personally pitched her vision to boutique shops, quickly building a cult following. Over time, DedCool expanded into major retailers like Sephora and broadened its offerings to include laundry detergent, candles, and air fresheners, establishing itself as a lifestyle brand with a loyal global community.
When DedCool set out to launch on Amazon, they partnered with Darkroom to craft a strategy worthy of their brand. DedCool lauched with over 90 products across 10 categories. Darkroom optimized DedCool’s Amazon launch by refining product listings, revamping creative assets, and designing a storefront that mirrored their DTC experience.
DedCool's Amazon storefront didn’t just go live, it thrived. With a foundation built on creative excellence and strategic execution, the brand carved out a high-quality presence that captured both loyal fans and new customers alike.
From long-tail category dominance to improved organic ranking across hero SKUs, DedCool's entry into Amazon became a model of how disruptive DTC brands can scale effectively into mass marketplaces without losing their essence.
DedCool's Amazon storefront didn’t just go live, it thrived. With a foundation built on creative excellence and strategic execution, the brand carved out a high-quality presence that captured both loyal fans and new customers alike.
From long-tail category dominance to improved organic ranking across hero SKUs, DedCool's entry into Amazon became a model of how disruptive DTC brands can scale effectively into mass marketplaces without losing their essence.
DedCool's Amazon storefront didn’t just go live, it thrived. With a foundation built on creative excellence and strategic execution, the brand carved out a high-quality presence that captured both loyal fans and new customers alike.
From long-tail category dominance to improved organic ranking across hero SKUs, DedCool's entry into Amazon became a model of how disruptive DTC brands can scale effectively into mass marketplaces without losing their essence.
We’d love to partner with you and your team.
We’d love to partner with you and your team.
All prospective clients go through a discovery call before receiving a proposal. We then onboard a senior team that implements quick wins while prioritizing larger, quarterly KPI’s based on realistic growth.
2025
Our clients are averaging 18% month-over-month profitable growth.
2023
2025
2025
Our clients are averaging 18% month-over-month profitable growth.