Discipline
Garrett Leight California Optical is an eyewear company that produces premium glasses & sunglasses. After investing $20 million in growth equity in GLCO, the Untitled Group (private equity partner) tapped Darkroom to test growth for the e-commerce business and provide more integration with the brand’s flourishing retail operation.
Leading up to our engagement, GLCO was seeing stagnation in their DTC sales. Additionally, they needed a more robust data infrastructure to provide the best customer experience across customers shopping online and in-store. Our relationship with GLCO is ongoing.
We transformed GLCO’s growth strategy by building custom data models to forecast revenue across retail and DTC, overhauling retention programs with brand-aligned creative and SKU prioritization, and refining acquisition efforts through precise audience targeting.
With a bespoke attribution model, revamped email flows, advanced paid social and search segmentation, we managed to drive stronger retention, higher ROAS, and a significant lift in both first-purchase revenue and customer lifetime value.
All prospective clients go through a discovery call before receiving a proposal. We then onboard a senior team that implements quick wins while prioritizing larger, quarterly KPI’s based on realistic growth.