Good Dye Young
Turning a hair color community into Amazon growth
Services
amazon
retention marketing
tiktok shop mgmt
Overview
Good Dye Young is a good-for-you hair color brand built around a community of color, connection and creativity. The brand joined Darkroom in June 2024 to scale its Amazon presence and turn that community into conversion.
Outcomes
90%
Year-over-year sales growth (May 2025)
4
New product launches in Q1
A bold brand with an Amazon presence that didn't match it
Good Dye Young had a distinctive voice and loyal fans, but its Amazon imagery and keyword structure did not reflect how shoppers searched for the brand. Sellouts on popular shades were a constant risk that could stall momentum just as demand grew.
Imagery, search and stock planning working together
Darkroom reworked the brand's Amazon imagery and keyword structure so search behavior matched the brand's identity. The team delivered ongoing competitive analysis, creative direction and stock forecasting, which improved retail readiness and helped avoid costly sellouts. By May 2025, revenue had nearly doubled year over year. After a successful new shade line launch, the brand was pacing toward $2.3M for the year, with a $3M roadmap in motion.
