Good Dye Young

Good Dye Young

Good Dye Young

From Niche to Noticed: How a Hair Color Brand Took Over Amazon.

From Niche to Noticed: How a Hair Color Brand Took Over Amazon.

From Niche to Noticed: How a Hair Color Brand Took Over Amazon.

Discipline

Marketplace & Retail Media

Services

Services

Amazon Management

Amazon Management

Good Dye Young, a good-for-you hair color brand that breaks down the walls of being a company in order to build a community centered around color, connection, and creativity.

When they joined us in June 2024, they were ready to scale their presence on Amazon and turn community into conversion. With a bold voice and distinctive visuals, they needed a strategy just as intentional.

We began by reimagining the brand’s imagery and keyword structure, aligning search behavior with identity. Our team consistently delivered competitive analysis, creative direction, and stock forecasting insights tightening their retail readiness and avoiding costly sellouts. In May 2025, revenue nearly doubled YoY. With a successful new shade line launch under their belt, GDY is pacing toward $2.3M this year—and a $3M roadmap is already in motion.

90%


Increase in YoY sales

4x


New product launches in Q1

We’d love to partner with you and your team.

We’d love to partner with you and your team.

All prospective clients go through a discovery call before receiving a proposal. We then onboard a senior team that implements quick wins while prioritizing larger, quarterly KPI’s based on realistic growth.