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Case Study

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Overview

Overview

Overview

Laundry Sauce

Laundry Sauce

Laundry Sauce

Disrupting a decades-old landscape with an unprecedentedly scalable product.

Disrupting a decades-old landscape with an unprecedentedly scalable product.

Outcomes

Outcomes

290

290

%

%

Increase in Net Revenue YoY
(2022 Q4 - 2023 Q4)

20%

20%

Improvement in MER QoQ
(2023 Q3 - 2023 Q4)

115%

115%

Increase in LTV QoQ
(2023 Q3 - 2023 Q4)

23%

23%

Increase in Repeat Order Rate YoY

(2022 Q4 - 2023 Q4)

Background

Background

Laundry Sauce is revolutionizing the laundry detergent industry, turning mundane chores into extraordinary experiences. With its ethos of 'Everyday Elevated,' the brand infuses everyday life with confidence, excitement, and a sense of belonging. In just 17 months, Laundry Sauce has captivated over 100,000 customers, transcending functionality and nurturing a devoted community that finds joy in the routine.


As the brand looked to maintain the scaling momentum, Laundry Sauce needed an experienced growth partner to align creative direction with financial-driven strategy. With multiple external partners simultaneously running efforts, Laundry Sauce lacked a centralized guide to align efforts and make cohesive decisions and ensure success for all stakeholders.

What We Did

What We Did

At the outset of our engagement, Darkroom assumed the role of the guiding force in Laundry Sauce's growth strategy. By centralizing all efforts under a strategy harmonizing financial insights with marketing expertise, we brought clarity to all parties involved, including the client, Darkroom, and intra agency partners.

At the outset of our engagement, Darkroom assumed the role of the guiding force in Laundry Sauce's growth strategy. By centralizing all efforts under a strategy harmonizing financial insights with marketing expertise, we brought clarity to all parties involved, including the client, Darkroom, and intra agency partners.

01

Growth Strategy

Growth Strategy

Beginning with a thorough investigative phase, we crafted a comprehensive quarterly plan for Q4 that fostered alignment among all partners, ensuring that every initiative was poised for success. Employing a data-driven approach, we constructed a holistic analysis, leading to full-funnel recommendations with a focus on year-over-year growth, CAC reduction, and LTV growth.

Steered by objectives of enhancing customer lifetime value and optimizing the brand’s subscription model, we aimed to cultivate a dedicated community around the brand. Resonating with target customers who embraced both the brand’s identity and price point, we crafted a narrative around Laundry Sauce becoming a lifestyle choice, reflecting a shared commitment to quality and values.

Beginning with a thorough investigative phase, we crafted a comprehensive quarterly plan for Q4 that fostered alignment among all partners, ensuring that every initiative was poised for success. Employing a data-driven approach, we constructed a holistic analysis, leading to full-funnel recommendations with a focus on year-over-year growth, CAC reduction, and LTV growth.

Steered by objectives of enhancing customer lifetime value and optimizing the brand’s subscription model, we aimed to cultivate a dedicated community around the brand. Resonating with target customers who embraced both the brand’s identity and price point, we crafted a narrative around Laundry Sauce becoming a lifestyle choice, reflecting a shared commitment to quality and values.

02

Web Optimization &
Scaling Infrastucture

In conjunction with their brand redesign, we crafted a fully customized, built-for-scale website for Laundry Sauce. Through dynamic discussions among our teams, we raised the bar for our creative and design deliverables, developing an exceptionally dynamic web experience that elevated the overall brand experience to new heights. Darkroom developed custom features including the build-your-own bundle, new site navigation with customizable marketing callout blocks, a dynamically streamlined FAQs page, and a visual language for each unique scent.


As the brand's expansion journey continued, our web initiatives seamlessly aligned with these overarching goals. We engineered a Conversion Rate Optimized (CRO) website that not only bolstered operations to capitalize on the surge of website traffic, but also established a scalable infrastructure. This provides Laundry Sauce with a robust foundation as they embark on their plan to extend into other product verticals. 

02

Web Optimization &
Scaling Infrastructure

Web Optimization &
Scaling Infrastructure

In conjunction with their brand redesign, we crafted a fully customized, built-for-scale website for Laundry Sauce. Through dynamic discussions among our teams, we raised the bar for our creative and design deliverables, developing an exceptionally dynamic web experience that elevated the overall brand experience to new heights. Darkroom developed custom features including the build-your-own bundle, new site navigation with customizable marketing callout blocks, a dynamically streamlined FAQs page, and a visual language for each unique scent.


As the brand's expansion journey continued, our web initiatives seamlessly aligned with these overarching goals. We engineered a Conversion Rate Optimized (CRO) website that not only bolstered operations to capitalize on the surge of website traffic, but also established a scalable infrastructure. This provides Laundry Sauce with a robust foundation as they embark on their plan to extend into other product verticals. 

In conjunction with their brand redesign, we crafted a fully customized, built-for-scale website for Laundry Sauce. Through dynamic discussions among our teams, we raised the bar for our creative and design deliverables, developing an exceptionally dynamic web experience that elevated the overall brand experience to new heights. Darkroom developed custom features including the build-your-own bundle, new site navigation with customizable marketing callout blocks, a dynamically streamlined FAQs page, and a visual language for each unique scent.


As the brand's expansion journey continued, our web initiatives seamlessly aligned with these overarching goals. We engineered a Conversion Rate Optimized (CRO) website that not only bolstered operations to capitalize on the surge of website traffic, but also established a scalable infrastructure. This provides Laundry Sauce with a robust foundation as they embark on their plan to extend into other product verticals. 

03

Amazon Marketplace Management

Amazon Marketplace Management

At the start of our partnership, we took the lead on redefining Laundry Sauce’s Amazon strategy. We employed a multifaceted approach to maximize performance and user engagement. We focused on four key areas: realigning their listing descriptions, A-plus content enhancement, conducting A/B experiments, and implementing a manual spend strategy. We honed in on consumer preferences for stain removal, updated visuals and messaging to better capture the brand’s unique qualities, and shifted from AI-driven ad spend systems to a more manual, human-led approach. This multifaceted strategy significantly improved visibility and engagement, setting Laundry Sauce apart in a competitive marketplace.

01

Growth Strategy

Beginning with a thorough investigative phase, we crafted a comprehensive quarterly plan for Q4 that fostered alignment among all partners, ensuring that every initiative was poised for success. Employing a data-driven approach, we constructed a holistic analysis, leading to full-funnel recommendations with a focus on year-over-year growth, CAC reduction, and LTV growth.

Steered by objectives of enhancing customer lifetime value and optimizing the brand’s subscription model, we aimed to cultivate a dedicated community around the brand. Resonating with target customers who embraced both the brand’s identity and price point, we crafted a narrative around Laundry Sauce becoming a lifestyle choice, reflecting a shared commitment to quality and values.

Key Takeaways

Key Takeaways

01

01

Establish a trusted partner as a main point source for all intra agency efforts

02

02

Utilize subscription services to foster long term customer loyalty

03

03

Align with internal brand stakeholders to take digital experiences to even deeper

04

04

Invest in long term growth goals

01 Establish a trusted partner as a main point source for all intra agency efforts

01 Establish a trusted partner as a main point source for all intra agency efforts

With multiple external agencies providing services for Laundry Sauce at one time, the majority of the efforts remained misaligned without one clear goal. By establishing a trusted partner as a centralized voice, all stakeholders can align on efforts and foster dynamic conversations to work forward.

02 Utilize subscription services to foster long term customer loyalty

02 Utilize subscription services to foster long term customer loyalty

Creating an easy user experience around a subscription model can not only generate greater consistent revenue, but also encourage customers to become loyal to the brand. Create a brand that excites - with new products and deals to constantly engage customers in the subscription cycle.

03 Align with internal brand stakeholders to take digital experiences to even deeper

03 Align with internal brand stakeholders to take digital experiences to even deeper

Dynamic conversations and collaboration among teams were crucial in enhancing the creative and design elements of the website. With both internal and external stakeholders aligning on efforts and vision, the collaboration becomes more valuable while also establishing trusted, open lines of communication.

04 Invest in long term growth goals

04 Invest in long term growth goals

In order to develop a lifestyle, not just a brand, its imperative to invest in efforts that may not immediately create a strong return on investment. Cultivating lifelong loyalty takes time, and consumers need to feel the brand is as involved in their well being and love of the product as the customer.

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