Mortal Munchies is an edgy, health-first snack brand that cuts through with dark humor and clean ingredients. The brand emerged from the portfolio of one of our long time agency collaborators: the Laundry Sauce founders. Darkroom engaged with Mortal Munchies pre-launch as an early investor and launch partner. The brand needed a DTC experience that matched its voice and supported multiple pack sizes, flavors, and a measurable revenue plan.

Darkroom translated that identity into a launch-ready storefront: flavor-first PDPs and landing pages, pack-level merchandising and checkout badges, and a flight plan that tied creative tests to monthly pacing and revenue targets. We staged releases and ran QA guardrails, delivering a site that reflects the brand and a repeatable launch playbook. The relationship is ongoing.