Preston Lane is a next generation beauty and fragrance brand offering elevated essentials designed for everyday use. As the brand entered a new phase of growth, the challenge was to refine its digital presence and build a marketing engine capable of supporting both customer acquisition and long term retention. With rising competition across beauty and personal care, Preston Lane partnered with Darkroom to create a scalable foundation across creative, lifecycle, marketplaces, and paid media.



Darkroom activated a fully integrated growth program that unified performance marketing, Amazon management, lifecycle strategy, and creative production under one cohesive system. We optimized onsite experience through UX and CRO support, rebuilt paid social and search strategy to drive consistent efficiency, and established a strong retention program through email and SMS. This end to end approach strengthened revenue performance across all channels and set the stage for sustainable scale.