Sauz, a bold new player in the pasta sauce category, set out to reimagine a stale aisle with adventurous, flavor-driven products built for a new generation of shoppers. With varieties like Hot Honey and Summer Lemon, the brand marries unexpected flavor with Italian-inspired authenticity. Backed by investors such as Coefficient Capital and Palm Tree Crew, Sauz is quickly becoming one of the fastest-growing CPG brands, resonating especially with Gen Z consumers who crave both style and substance.




Darkroom partnered with Sauz to craft a brand identity and packaging system that would cut through traditional clutter and stand out both on-shelf and online. By balancing vibrant, Gen Z–inspired color palettes with warm, Italian hues, we built a look that feels playful yet timeless. Expressive typography puts flavor first, while clean naming ensures clarity. Playful, poetic label copy adds a moment of humor and charm, reinforcing the brand’s personality. The result is a stripped-back yet striking design system that commands attention in retail while staying optimized for cultural relevance on platforms like TikTok.