Something & Nothing is a British sparkling beverage brand celebrated for its minimalist design and natural flavors. As the brand expanded into the U.S. market, it partnered with Darkroom to strengthen its presence and drive growth across the Amazon ecosystem.

We optimized the brand’s marketplace experience through refreshed creative, strategic A/B testing, and efficient retail media. The result was a measurable lift in visibility, conversion, and retention, establishing Something & Nothing as one of the most distinctive premium beverage brands on the platform.