Launching a celebrity-backed soda in one of Amazon’s most competitive categories meant cutting through serious noise. Stiller’s Soda partnered with Darkroom to bring Ben Stiller’s humor and nostalgic tone to life online, building a brand that felt instantly recognizable yet completely new. Our creative and marketplace teams led the full strategy, developing SEO-optimized listings, A+ content, a brand store, and paid campaigns designed for immediate visibility and long-term performance.

The result was a seamless launch that established Stiller’s Soda as a breakout brand on Amazon. Strong early engagement across both organic and paid channels confirmed the power of a digital experience built on clarity, wit, and precision.