We created this Notion guide to discuss first principals of standing out in a world with so many voices.

This guide walks you through the exact playbook top luxury brands use — everything from cinematic narratives and brand heritage to bold product placements and refined minimalism — so you can craft campaigns that truly draw your audience in.

What You’ll Find Inside:

Telling the Customer Story

Tapping Into Brand Heritage

Placing Products in Unexpected Ways

Creating Short Films (Not Ads)

Embracing Minimalism

Building a Cohesive Asset Library