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Top paid media agency for full-funnel digital advertising
Top paid media agency for full-funnel digital advertising
Top paid media agency for full-funnel digital advertising
Paid media programs across Meta, Google, TikTok, AppLovin, Amazon, Walmart, and Instacart - engineered by senior operators and Shadow, our proprietary AI commerce layer.
Paid media programs across Meta, Google, TikTok, AppLovin, Amazon, Walmart, and Instacart - engineered by senior operators and Shadow, our proprietary AI commerce layer.
UNMUTE
UNMUTE
Last-click data hides the channels that actually drive revenue. Our paid media services are built so every dollar is measured against contribution profit — planned and run by senior strategists, not last-click dashboards.
Last-click data hides the channels that actuallydrive revenue.
Darkroom builds paid media programs where every dollar is measured against contribution profit, powered by senior strategists.
What we deliver
1
Performance creative
Original concepts designed for each platform's native behavior, not repurposed UGC. Built to test, built to scale.
1
Performance creative
Original concepts designed for each platform's native behavior, not repurposed UGC. Built to test, built to scale.
2
Paid search, paid social & programmatic
Paid search, paid social, and programmatic advertising across Meta, Google, TikTok, AppLovin, and Pinterest, planned and optimized as a single system tied to your revenue goals.
2
Paid search, paid social & programmatic
Paid search, paid social, and programmatic advertising across Meta, Google, TikTok, AppLovin, and Pinterest, planned and optimized as a single system tied to your revenue goals.
3
Retail media activation
Amazon Ads, Walmart Connect, Instacart, Criteo, extending your paid media strategy into the marketplaces where your customers already buy.
3
Retail media activation
Amazon Ads, Walmart Connect, Instacart, Criteo, extending your paid media strategy into the marketplaces where your customers already buy.
4
Incrementality and attribution
Infrastructure that shows what is actually driving new revenue versus what is claiming credit for it, beyond platform-reported metrics.
4
Incrementality and attribution
Infrastructure that shows what is actually driving new revenue versus what is claiming credit for it, beyond platform-reported metrics.
How it works
How it works
Business and P&L audit
Business and P&L audit
We map your margins, contribution targets, and acquisition benchmarks before touching a single ad account.
We map your margins, contribution targets, and acquisition benchmarks before touching a single ad account.
Channel architecture
Channel architecture
Platform selection and budget allocation built around your revenue goals, not last quarter's defaults.
Platform selection and budget allocation built around your revenue goals, not last quarter's defaults.
Launch and iterate
Launch and iterate
Campaigns go live with a creative testing framework designed to surface winners in days.
Campaigns go live with a creative testing framework designed to surface winners in days.
Optimize toward margin
Optimize toward margin
Budget flows to what drives contribution profit. Underperformers get cut or reworked on a weekly cadence.
Budget flows to what drives contribution profit. Underperformers get cut or reworked on a weekly cadence.
Creative for all your paid media channels
Darkroom’s portfolio represents one of the most creative bodies of work in the growth marketing ecosystem.
Darkroom’s portfolio represents one of the most creative bodies of work in the growth marketing ecosystem.
Sculpd: Scaling a creative pottery brand through paid media performance
1
From organic-first to paid-amplified
We focused on building a high-velocity creative testing engine, pairing user-generated content with performance-driven messaging across Meta, Google, and TikTok Ads. We transitioned the brand from organic-first to paid-amplified.
2
Increasing growth, scaling a business
Over the course of Q4, we helped grow Sculpd's business by nearly 100%. Paid media spend scaled from $30K to over $1M by December, all supported by winning creative, collaborative media strategy and deep financial alignment.
Nécessaire: 118% paid media revenue lift through influencer-led performance
1
Closed-loop video views built for retargeting
By using top-funnel video views, Darkroom expanded audience reach at lower cost, improving retargeting performance and repurchase potential.
2
Influencer content built for social proof
Mid-funnel campaigns featuring influencer content emphasized product value, built trust, and increased engagement.
“Their media measurement perspective entirely changed our paid performance. The way they run media just makes a lot of sense for our brands.”
Greg Gschwend, Director of Digital Marketing, Anne Klein
Frequent questions we receive
services & pricing
What exactly do you offer as a paid media agency?
We help B2C brands grow by running full funnel paid media across a wide range of industries. Our service focuses on new customer acquisition strategies across paid social, paid search, AI search, CTV, and programmatic. Beyond execution, we handle strategy, planning, and day to day management, and we work closely with our Performance Creative team to continuously produce and scale high performing creative.
Do you handle CTV and AppLovin advertising?
Do you do paid search and paid social?
Do you handle creative within your paid media programs?
How much does it cost to hire your paid media agency?
onboarding & process
Which channels do paid media agencies typically work with?
What is the difference between organic and paid media?
How can a paid media agency help improve my ROI?
How do you use AI across your paid media services?
What KPIs and reporting cadence should I expect while working with a paid media agency?
What does onboarding and creative turnaround look like when working with our paid media agency?
Frequent questions we receive
services & pricing
What exactly do you offer as a paid media agency?
We help B2C brands grow by running full funnel paid media across a wide range of industries. Our service focuses on new customer acquisition strategies across paid social, paid search, AI search, CTV, and programmatic. Beyond execution, we handle strategy, planning, and day to day management, and we work closely with our Performance Creative team to continuously produce and scale high performing creative.
Do you handle CTV and AppLovin advertising?
Do you do paid search and paid social?
Do you handle creative within your paid media programs?
How much does it cost to hire your paid media agency?
onboarding & process
Which channels do paid media agencies typically work with?
What is the difference between organic and paid media?
How can a paid media agency help improve my ROI?
How do you use AI across your paid media services?
What KPIs and reporting cadence should I expect while working with a paid media agency?
What does onboarding and creative turnaround look like when working with our paid media agency?
Frequent questions we receive
services & pricing
What exactly do you offer as a paid media agency?
We help B2C brands grow by running full funnel paid media across a wide range of industries. Our service focuses on new customer acquisition strategies across paid social, paid search, AI search, CTV, and programmatic. Beyond execution, we handle strategy, planning, and day to day management, and we work closely with our Performance Creative team to continuously produce and scale high performing creative.
Do you handle CTV and AppLovin advertising?
Do you do paid search and paid social?
Do you handle creative within your paid media programs?
How much does it cost to hire your paid media agency?
onboarding & process
Which channels do paid media agencies typically work with?
What is the difference between organic and paid media?
How can a paid media agency help improve my ROI?
How do you use AI across your paid media services?
What KPIs and reporting cadence should I expect while working with a paid media agency?
What does onboarding and creative turnaround look like when working with our paid media agency?
