Night

School

event 001 Recap

Hosted by

Darkroom & Torch Capital

New York, NY

June 22, 2023

Darkroom & Torch Capital have brought industry leaders together to discuss modern ways of scaling your business and how agile businesses can win market share in today’s hyper-competitive market.

Night School Talks

Night School Talks

Night School

001

How Conversations Build Brands

Arjan Singh, Co-Founder of Jolie, dives into growing Jolie into an eight-figure business by creating conversation. He spoke on leveraging density, the power of user-generated content, and out-of-home advertising to drive word-of-mouth growth.

Night School

001

Channel Expansion in 2023

Jono Schafler, CEO of InHouse, reflects on his 10+ experience growing consumer brands through LAUNCH (M.Gemi, Trade Coffee, BRUNT Workwear) and his own ventures. He spoke mainly on driving growth by leaning into higher-friction channels and how-to diversify channels as a business expands.

Night School

001

The State of Consumer Tracking

Rishabh Jain, CEO of Fermat, takes a deep dive into the implications of ATT changes on consumer tracking. He discussed the history and current state of customer tracking, the value of modeling and experimentation on ads, and how to best prepare for a new privacy landscape.

Night School

001

Cloning Your Brand Using GPT

Lucas DiPietrantonio, Co-founder and CEO of Darkroom, speaks on how to leverage generative AI technologies to augment your marketing team. He discussed traditional marketing communication team structures, the value of cloning your brand voice, and how to build a knowledge graph for your brand for LLMs.

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Night

School

Hosted by

Darkroom & Torch Capital

New York, NY

June 22, 2023

Darkroom & Torch Capital have brought industry leaders together to discuss modern ways of scaling your business and how agile businesses can win market share in today’s hyper-competitive market

Night

School

Hosted by

Darkroom & Torch Capital

New York, NY

June 22, 2023

Darkroom & Torch Capital have brought industry leaders together to discuss modern ways of scaling your business and how agile businesses can win market share in today’s hyper-competitive market

event 001 Recap

Night

School

New York, NY

June 22 2023

Darkroom & Torch Capital have brought industry leaders together to discuss modern ways of scaling your business and how agile businesses can win market share in today’s hyper-competitive market

event 001 Recap

Night

School

New York, NY

June 22 2023

Darkroom & Torch Capital have brought industry leaders together to discuss modern ways of scaling your business and how agile businesses can win market share in today’s hyper-competitive market