Olipop, the better-for-you soda brand, partnered with Darkroom after their Series A funding to transition from their sparkling tonic roots to becoming a category-defining soda. With a growing business and upcoming retail launches, Olipop aimed to expand its creative approach to connect with a broader, mainstream audience while staying true to its loyal, predominantly female customer base.

Darkroom developed a creative strategy focused on video-first formats, crafting dynamic assets for channels like Connected TV, YouTube pre-roll, and paid social. Using comedic tropes and storytelling techniques, we created campaigns that resonated with new audiences without alienating existing ones. Recognized as one of the fastest-growing beverage brands in history, Olipop continues to define its category, and Darkroom is proud to have played a role in its growth and creative evolution.