Night

School

event 002 Recap

Hosted by

Darkroom & Showfields

New York, NY

July 18, 2023

In partnership with Showfields and sponsored by Triple Whale, Darkroom has brought together industry leaders to discuss how to profitably stand out in the consumer space and create success and interconnectivity across the retail and DTC funnels.

Keynote Presentations

Keynote Presentations

Building a Campaign Flywheel

Building a Campaign Flywheel

Jackson Corey,

Darkroom

Jackson Corey, Co-founder and CCO of Darkroom, speaks on how brands can tactically implement a “campaign flywheel” process. He overviews how these flywheels ensure the marketing team’s momentum, as it frees up their mindshare, enabling diversification on creatives and channels. As marketing incrementality becomes more complex to measure in 2023, this is especially relevant.

Jackson Corey, Co-founder and CCO of Darkroom, speaks on how brands can tactically implement a “campaign flywheel” process. He overviews how these flywheels ensure the marketing team’s momentum, as it frees up their mindshare, enabling diversification on creatives and channels. As marketing incrementality becomes more complex to measure in 2023, this is especially relevant.

Shifting Brand Strategy

Shifting Brand Strategy

Phantila Phataraprasit,

Sabai Design

Phantila Phataraprasit, the CEO of Sabai Design, shares insights gained from her 5+ year journey building Sabai into a leading sustainable furniture brand. She highlights the strategies used in community-building, affiliate marketing, performance marketing, and expanding beyond the hero SKUs that delivered Sabai’s early traction.

Phantila Phataraprasit, the CEO of Sabai Design, shares insights gained from her 5+ year journey building Sabai into a leading sustainable furniture brand. She highlights the strategies used in community-building, affiliate marketing, performance marketing, and expanding beyond the hero SKUs that delivered Sabai’s early traction.

The State of Acquisition Platforms

The State of Acquisition Platforms

Yarden Shaked,

Varos

Yarden Shaked, the CEO of Varos, discusses prevailing digital marketing trends and metrics. This includes a comprehensive examination of key platform metrics (Google, Meta, TikTok, Shopify), evolving costs, and their impact on brands' strategies in the digital advertising space.

Yarden Shaked, the CEO of Varos, discusses prevailing digital marketing trends and metrics. This includes a comprehensive examination of key platform metrics (Google, Meta, TikTok, Shopify), evolving costs, and their impact on brands' strategies in the digital advertising space.

Creating Physical Experiences

Creating Physical Experiences

Taras Kravtchouk,

Tarform

Taras Kravtchouk, Founder of Tarform, dives into revolutionizing the motorcycle industry. he discussed what traditional riders look like, an industry in decline, and how he’s pioneering a new category of EV. Marketing strategies include product-led growth and leveraging in-person touchpoints (test rides, events, in-person auto shop experience) with a product that sells itself.

Taras Kravtchouk, Founder of Tarform, dives into revolutionizing the motorcycle industry. he discussed what traditional riders look like, an industry in decline, and how he’s pioneering a new category of EV. Marketing strategies include product-led growth and leveraging in-person touchpoints (test rides, events, in-person auto shop experience) with a product that sells itself.

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Menu

Menu

event 002 Recap

Night

School

Hosted by

Darkroom & Showfields

New York, NY

July 18, 2023

In partnership with Showfields and sponsored by Triple Whale, Darkroom has brought together industry leaders to discuss how to profitably stand out in the consumer space and create success and interconnectivity across the retail and DTC funnels.

event 002 Recap

Night

School

Hosted by

Darkroom & Showfields

New York, NY

July 18, 2023

In partnership with Showfields and sponsored by Triple Whale, Darkroom has brought together industry leaders to discuss how to profitably stand out in the consumer space and create success and interconnectivity across the retail and DTC funnels.

Menu

event 001 Recap

Night

School

New York, NY

July 18, 2023

In partnership with Showfields and sponsored by Triple Whale, Darkroom has brought together industry leaders to discuss how to profitably stand out in the consumer space and create success and interconnectivity across the retail and DTC funnels.

event 001 Recap

Night

School

New York, NY

July 18, 2023

In partnership with Showfields and sponsored by Triple Whale, Darkroom has brought together industry leaders to discuss how to profitably stand out in the consumer space and create success and interconnectivity across the retail and DTC funnels.