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Turn retail media into your most profitable channel
Turn retail media into your most profitable channel
Turn retail media into your most profitable channel
One senior team across every retailer network, measured on the incremental revenue and contribution profit that actually move your business.
One senior team across every retailer network, measured on the incremental revenue and contribution profit that actually move your business.
UNMUTE
Every network runs on its own rules and grades its own returns, but your shoppers don't. The same customer buys across Amazon, Walmart, and Instacart in one week; managed in silos, spend climbs while margin disappears.
Darkroom runs them as one system on your P&L, powered by Shadow, our always-on AI platform: one live view across every network, measured in incrementality and contribution profit, not platform ROAS.
Every network runs on its own rules and grades its own returns, but your shoppers don't. The same customer buys across Amazon, Walmart, and Instacart in one week; managed in silos, spend climbs while margin disappears.
Darkroom runs them as one system on your P&L, powered by Shadow, our always-on AI platform: one live view across every network, measured in incrementality and contribution profit, not platform ROAS.
What we deliver
1
Every network run and paced as one system
We plan, bid, and reallocate across Amazon, Walmart Connect, Target Roundel, Instacart, and Criteo, adding networks like Kroger and Home Depot as you grow. Budget follows the networks and SKUs returning the most contribution profit, programmatic (DSP) included where it earns its place.
1
Every network run and paced as one system
We plan, bid, and reallocate across Amazon, Walmart Connect, Target Roundel, Instacart, and Criteo, adding networks like Kroger and Home Depot as you grow. Budget follows the networks and SKUs returning the most contribution profit, programmatic (DSP) included where it earns its place.
2
Measurement that separates incremental from inevitable
We isolate the sales your ads actually caused, using holdout and geo tests rather than platform-reported ROAS. You fund the spend that drove growth and cut the spend for sales that would have happened anyway.
2
Measurement that separates incremental from inevitable
We isolate the sales your ads actually caused, using holdout and geo tests rather than platform-reported ROAS. You fund the spend that drove growth and cut the spend for sales that would have happened anyway.
3
Customer experience, built into the shelf
Every retailer page is a CX problem before it's a media one. We optimize content, imagery, and on-site search so the shopper journey converts and your products win the click after they win the impression.
3
Customer experience, built into the shelf
Every retailer page is a CX problem before it's a media one. We optimize content, imagery, and on-site search so the shopper journey converts and your products win the click after they win the impression.
How it works
How it works
Audit and plan
Audit and plan
We audit your retailer accounts, digital shelf, and current spend, then map share of voice against competitors. You get a retail media plan tied to contribution profit, not platform ROAS.
We audit your retailer accounts, digital shelf, and current spend, then map share of voice against competitors. You get a retail media plan tied to contribution profit, not platform ROAS.
Build and launch
Build and launch
We rebuild campaigns, fix product content and search, and launch with consistent bidding. Shadow connects every platform, monitoring performance so we act on signals.
We rebuild campaigns, fix product content and search, and launch with consistent bidding. Shadow connects every platform, monitoring performance so we act on signals.
Optimize and reallocate
Optimize and reallocate
We move budget toward the networks and SKUs returning the most profit as the data moves. You see it all in Shadow's live view from day one, plus a weekly readout from your strategist on what moved and why.
We move budget toward the networks and SKUs returning the most profit as the data moves. You see it all in Shadow's live view from day one, plus a weekly readout from your strategist on what moved and why.
Scale and compound
Scale and compound
We expand into new retailers and in-store retail media as the model proves out, compounding what works across your portfolio.
We expand into new retailers and in-store retail media as the model proves out, compounding what works across your portfolio.
Where we take you next
Where we take you next
Amazon is where most brands have the cleanest data, so it's where the model proves out first. From there we run the same system across Walmart Connect, Target Roundel, Instacart, and Criteo, moving budget to whatever returns the most contribution profit as your distribution grows.
Acquisition costs keep climbing, and a customer who buys once is funding growth that doesn't compound.
Darkroom builds retention programs with segmentation, post-purchase logic and lifecycle architecture that turn one-time buyers into long-term revenue.
Frequent questions we receive
services & pricing
What exactly do you offer as a growth strategy agency?
A dedicated senior full-stack marketer who owns your growth plan, measurement, and financial pacing across Amazon and DTC, powered by Shadow. The strategic layer above channel execution.
Is Darkroom a growth strategy agency or a consultancy?
What's the difference between this and hiring a fractional CMO?
Is this the same as an outsourced CMO?
Do you offer media mix modeling?
How much does it cost to hire a growth strategy agency?
onboarding & process
What does onboarding look like?
Do I have to run every channel through Darkroom?
How do you use AI across the service?
What KPIs and reporting cadence should I expect?
How quickly will I see value?
What is a Flight Plan?
Is the Flight Plan just a dashboard?
How does the Flight Plan change how you manage media?
Frequent questions we receive
services & pricing
What exactly do you offer as a growth strategy agency?
A dedicated senior full-stack marketer who owns your growth plan, measurement, and financial pacing across Amazon and DTC, powered by Shadow. The strategic layer above channel execution.
Is Darkroom a growth strategy agency or a consultancy?
What's the difference between this and hiring a fractional CMO?
Is this the same as an outsourced CMO?
Do you offer media mix modeling?
How much does it cost to hire a growth strategy agency?
onboarding & process
What does onboarding look like?
Do I have to run every channel through Darkroom?
How do you use AI across the service?
What KPIs and reporting cadence should I expect?
How quickly will I see value?
What is a Flight Plan?
Is the Flight Plan just a dashboard?
How does the Flight Plan change how you manage media?
Frequent questions we receive
services & pricing
What exactly do you offer as a growth strategy agency?
A dedicated senior full-stack marketer who owns your growth plan, measurement, and financial pacing across Amazon and DTC, powered by Shadow. The strategic layer above channel execution.
Is Darkroom a growth strategy agency or a consultancy?
What's the difference between this and hiring a fractional CMO?
Is this the same as an outsourced CMO?
Do you offer media mix modeling?
How much does it cost to hire a growth strategy agency?
onboarding & process
What does onboarding look like?
Do I have to run every channel through Darkroom?
How do you use AI across the service?
What KPIs and reporting cadence should I expect?
How quickly will I see value?
What is a Flight Plan?
Is the Flight Plan just a dashboard?
How does the Flight Plan change how you manage media?
Frequent questions we receive
services & pricing
What exactly do you offer as a growth strategy agency?
A dedicated senior full-stack marketer who owns your growth plan, measurement, and financial pacing across Amazon and DTC, powered by Shadow. The strategic layer above channel execution.
Is Darkroom a growth strategy agency or a consultancy?
What's the difference between this and hiring a fractional CMO?
Is this the same as an outsourced CMO?
Do you offer media mix modeling?
How much does it cost to hire a growth strategy agency?
onboarding & process
What does onboarding look like?
Do I have to run every channel through Darkroom?
How do you use AI across the service?
What KPIs and reporting cadence should I expect?
How quickly will I see value?
What is a Flight Plan?
Is the Flight Plan just a dashboard?
How does the Flight Plan change how you manage media?
