Amazon has quietly rolled out a new shopping experience focused on low-cost items. It’s not the main Amazon storefront - it's a separate section that lives inside the Amazon app.

It’s called Amazon Haul.

The idea is simple: products under $20. Think clothing, home items, accessories, and the kinds of small purchases people usually add to cart on impulse.

Right now, Amazon Haul is U.S.-only, and it’s not included with Amazon Prime. It also runs on a slightly different shopping model than the standard Amazon marketplace.

For brands looking to sell through Amazon Haul, execution matters. An AI creative agency can help produce rapid creative variations that Haul listings typically need, and an AI ad agency can help manage retail media, bidding, and performance.

What Is Amazon Haul

Amazon Haul is a shopping section within Amazon’s website and app that features items priced at $20 or less. It launched in November 2024 as a beta for U.S. customers, positioned as Amazon’s response to budget shopping platforms like Temu and Shein.

The catalog covers a wide range of categories: home goods, fashion, beauty, electronics, and lifestyle accessories. Most products sit under $10, and some show up as low as $1–$2.

What feels different immediately is that Haul doesn’t behave exactly like “regular” Amazon. It has its own interface inside the app, with separate search, cart, and checkout. That separation gives Amazon room to run different pricing and shipping expectations than the main store.

A couple key differences:

• Not Prime shipping: Haul products usually arrive in 1–2 weeks, not 1–2 days

• Price ceiling: Everything stays under $20, with the majority under $10

  
  

How To Access The Amazon Haul Store

You can find Amazon Haul through the Amazon mobile app or via the website.

Using The Mobile App

Open the Amazon Shopping app on your phone or tablet. Tap the menu icon (the three horizontal lines) in the bottom navigation.

Scroll the menu until you see “Haul” or “Amazon Haul.” If it doesn’t show up there, search “haul” in the app search bar. Sometimes Haul appears as a banner on the homepage during promotions.

If you still don’t see it, update the Amazon app - older versions may not display the option.

Using The Website

You can also access Haul through a desktop browser. Go to Amazon and look for banners or homepage links that mention Amazon Haul.

If nothing is visible, search “Amazon Haul” using the site’s search bar.

Key Features Of The Amazon Haul Discount Store

Amazon Haul stands out from the main marketplace in a few ways that matter if you’re shopping on a budget.

Ultra-Low Prices

The big headline is the pricing: everything is $20 or less, and a lot of items are under $5.

Those low prices are possible because Amazon sources many products directly from manufacturers (often in China), cutting out middle layers and reducing costs tied to warehousing and premium shipping.

Typical ranges look like:

• Fashion accessories: $1–$8

• Home decor: $3–$15

• Small electronics: $5–$20

In practice, you’ll usually notice Haul prices are lower than similar items on the main Amazon marketplace.

Special Discounts And Deals

On top of low prices, Haul pushes a “bigger cart” style of savings:

• Volume discounts when you buy multiple items

• 5% off orders over $50

• 10% off orders over $75

• Free shipping over $25 (otherwise a $3.99 shipping fee)

The structure is familiar if you’ve used Temu or Shein: the deals are designed to encourage people to keep adding items.

For brands, those discount mechanics matter because they can change conversion rates, basket size, and how your ads perform. Learn how Darkroom’s Paid Media Management team builds efficient retail media structures that maintain profitability at scale.

Different Return Policies

Returns work differently than standard Amazon orders.

Items priced over $3 can be returned for free within 15 days of delivery (compared to the typical 30-day window on many regular Amazon purchases). Some items may also be marked “final sale.”

Returns can be dropped off at more than 8,000 locations in the U.S., including Amazon Lockers, Whole Foods, UPS, and Staples.

Where Does Amazon Haul Ship From

Most Amazon Haul orders ship directly from manufacturers in China, which helps explain both the low prices and the longer delivery window.

In most cases, Haul orders arrive in 1–2 weeks, not the 1–2 day experience Prime members expect. That’s largely because many products ship after the order is placed instead of being stored in U.S. warehouses.

Is It Safe To Shop On Amazon-Haul

Amazon Haul uses the same payment system as the rest of Amazon, so checkout security is not the main concern.

The bigger difference is what you’re buying and who you’re buying it from.

Things to keep in mind:

• Quality variation: A wider range in product quality than typical Amazon purchases

• Seller verification: Sellers are verified, but standards may differ from the main marketplace

• Authenticity: At very low prices, some items may not be authentic branded products

If you want to shop smarter on Haul, do what you’d do on any discount marketplace: check the seller rating, read recent reviews, and look for “Verified Purchase.” If something looks too good to be true, it’s worth slowing down and digging in.

Amazon’s A-to-Z Guarantee still applies to Haul purchases, which adds some protection if something arrives damaged or doesn’t match the listing.

How Does Amazon Haul Compare To Shein And Temu

Amazon Haul is similar to Shein and Temu in a lot of ways, but there are differences worth knowing.

Pricing And Products

All three platforms focus on low-priced items (usually under $20) and source heavily from Chinese manufacturers.

• Amazon Haul: broad categories (home, fashion, electronics, beauty)

• Shein: strongest in fashion and accessories (plus some home)

• Temu: broad categories, often heavy on household goods

Pricing is competitive across the board. As a general example, basic t-shirts tend to range around $5–$10 across all three. Phone cases often sit at $2–$6 on Haul and Temu, and $3–$8 on Shein.

Shipping And Delivery

All three typically ship from China, so delivery times are similar:

• Amazon Haul: 1–2 weeks

• Shein: 7–15 days on average

• Temu: 7–15 days on average

Haul’s free shipping threshold is $25, while Temu and Shein often run free shipping promos regardless of order size. That difference matters if you’re making small purchases.

Customer Protection

Haul benefits from being part of Amazon, which can make customer support and returns feel more familiar:

• Amazon’s established customer service reputation

• A-to-Z Guarantee coverage

• A large return drop-off network

Temu and Shein offer protection policies too, but they may not feel as straightforward to some shoppers.

Tips For Finding Quality Amazon Haul Items

Haul can be a great place to find cheap basics and random wins - but it’s also easy to end up disappointed if you buy blindly. A few ways to shop smarter:

Research Sellers Carefully

Before buying, check the seller profile:

• Ratings above 4 stars

• How long they’ve been active

• Seller feedback from other customers

Sellers with a track record are usually safer bets.

Read Customer Reviews Thoroughly

Reviews matter a lot more here than on regular Amazon:

• Sort by Most Recent

• Filter for Verified Purchase

• Look for reviews with photos

• Pay attention to material and sizing comments

Specific reviews are more useful than “great product!” or “terrible!”

Start With Small Test Orders

If it’s your first time using Haul:

• Buy one or two items first

• Choose products with lots of reviews

• Pick items where “quality risk” is low

• Track shipping to learn the real timeline

It’s an easy way to test the experience before placing a bigger order.

Use Agencies To Improve Performance

Brands selling on Amazon Haul should consider specialized partners. An AI creative agency can generate fast creative tests and short product videos built for mobile. A branding agency can keep product lines visually consistent so even bargain items still feel like part of a real brand.

Your Next Step With Darkroom

If you’re trying to understand how platforms like Amazon Haul fit into the broader e-commerce landscape, your strategy needs to keep up with where consumer behavior is moving.

Darkroom helps brands evaluate emerging marketplaces and build approaches that match how people actually shop today - from awareness through purchase.

Whether you’re expanding to new platforms or improving performance on the ones you’re already on, Darkroom provides data-driven insights and creative solutions tailored to your goals.

To explore how Darkroom can help, schedule an introductory call:
https://darkroomagency.com/book-a-call

FAQs About Amazon Haul

Is Amazon Haul available for international shipping?
No. Amazon Haul is currently only available in the United States and does not support international shipping.

How does Amazon Haul affect sellers on the main Amazon platform?
Haul runs as a separate marketplace experience. Some sellers list in both, but each has different pricing expectations and a different audience.

Will Amazon Haul products eventually become Prime eligible?
There’s been no official announcement. The longer shipping timelines and separate fulfillment model make Prime integration unlikely in the near term.

How can shoppers identify counterfeit products on Amazon Haul?
Look for detailed descriptions, clear brand information, realistic pricing, verified seller indicators, and reviews from confirmed purchasers.

Does Amazon Haul offer the same buyer protection as regular Amazon purchases?Haul purchases are covered by Amazon’s A-to-Z Guarantee, but returns are shorter (15 days vs. 30 days for regular purchases), and some items may be final sale.