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Top paid media agency for full-funnel digital advertising
Top paid media agency for full-funnel digital advertising
Top paid media agency for full-funnel digital advertising
Paid media programs across Meta, Google, TikTok, AppLovin, Amazon, Walmart, and Instacart - engineered by senior operators and Shadow, our proprietary AI commerce layer.
Paid media programs across Meta, Google, TikTok, AppLovin, Amazon, Walmart, and Instacart - engineered by senior operators and Shadow, our proprietary AI commerce layer.
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Last-click data hides the channels that actually drive revenue. Our paid media services are built so every dollar is measured against contribution profit — planned and run by senior strategists, not last-click dashboards.
Last-click data hides the channels that actuallydrive revenue.
Darkroom builds paid media programs where every dollar is measured against contribution profit, powered by senior strategists.
What we deliver
1
Performance creative
Original concepts designed for each platform's native behavior, not repurposed UGC. Built to test, built to scale.
1
Performance creative
Original concepts designed for each platform's native behavior, not repurposed UGC. Built to test, built to scale.
2
Paid search, paid social & programmatic
Paid search, paid social, and programmatic advertising across Meta, Google, TikTok, AppLovin, and Pinterest, planned and optimized as a single system tied to your revenue goals.
2
Paid search, paid social & programmatic
Paid search, paid social, and programmatic advertising across Meta, Google, TikTok, AppLovin, and Pinterest, planned and optimized as a single system tied to your revenue goals.
3
Retail media activation
Amazon Ads, Walmart Connect, Instacart, Criteo, extending your paid media strategy into the marketplaces where your customers already buy.
3
Retail media activation
Amazon Ads, Walmart Connect, Instacart, Criteo, extending your paid media strategy into the marketplaces where your customers already buy.
4
Incrementality and attribution
Infrastructure that shows what is actually driving new revenue versus what is claiming credit for it, beyond platform-reported metrics.
4
Incrementality and attribution
Infrastructure that shows what is actually driving new revenue versus what is claiming credit for it, beyond platform-reported metrics.
How it works
How it works
Business and P&L audit
Business and P&L audit
We map your margins, contribution targets, and acquisition benchmarks before touching a single ad account.
We map your margins, contribution targets, and acquisition benchmarks before touching a single ad account.
Channel architecture
Channel architecture
Platform selection and budget allocation built around your revenue goals, not last quarter's defaults.
Platform selection and budget allocation built around your revenue goals, not last quarter's defaults.
Launch and iterate
Launch and iterate
Campaigns go live with a creative testing framework designed to surface winners in days.
Campaigns go live with a creative testing framework designed to surface winners in days.
Optimize toward margin
Optimize toward margin
Budget flows to what drives contribution profit. Underperformers get cut or reworked on a weekly cadence.
Budget flows to what drives contribution profit. Underperformers get cut or reworked on a weekly cadence.
Creative for all your paid media channels
Darkroom’s portfolio represents one of the most creative bodies of work in the growth marketing ecosystem.
Darkroom’s portfolio represents one of the most creative bodies of work in the growth marketing ecosystem.
Sculpd: Scaling a creative pottery brand through paid media performance
1
From organic-first to paid-amplified
We focused on building a high-velocity creative testing engine, pairing user-generated content with performance-driven messaging across Meta, Google, and TikTok Ads. We transitioned the brand from organic-first to paid-amplified.
2
Increasing growth, scaling a business
Over the course of Q4, we helped grow Sculpd's business by nearly 100%. Paid media spend scaled from $30K to over $1M by December, all supported by winning creative, collaborative media strategy and deep financial alignment.
Nécessaire: 118% paid media revenue lift through influencer-led performance
1
Closed-loop video views built for retargeting
By using top-funnel video views, Darkroom expanded audience reach at lower cost, improving retargeting performance and repurchase potential.
2
Influencer content built for social proof
Mid-funnel campaigns featuring influencer content emphasized product value, built trust, and increased engagement.
“Their media measurement perspective entirely changed our paid performance. The way they run media just makes a lot of sense for our brands.”
Greg Gschwend, Director of Digital Marketing, Anne Klein
Frequent questions we receive
services & pricing
What exactly do you offer as a paid media agency?
We help B2C brands grow by running full funnel paid media across a wide range of industries. Our service focuses on new customer acquisition strategies across paid social, paid search, AI search, CTV, and programmatic. Beyond execution, we handle strategy, planning, and day to day management, and we work closely with our Performance Creative team to continuously produce and scale high performing creative.
Do you handle CTV and AppLovin advertising?
Yes. We buy CTV inventory and run AppLovin mobile performance. These formats are part of acquisition plans and are used when they move the needle for mid-market consumer brands.
Do you do paid search and paid social?
Yes. We operate as a Paid Search Agency and a Paid Social Agency. Our teams run Google Ads and Meta Ads alongside paid social formats to optimize conversion paths and cost efficiency.
Do you handle creative within your paid media programs?
Yes. Creative is one of the key differentiators in Darkroom’s model. We focus on building performance driven creative, testing variations quickly, and feeding winning assets directly into live media. That tight feedback loop helps us scale learnings more efficiently.
How much does it cost to hire your paid media agency?
Pricing is a standard retainer and percentage of media. Pricing starts at $1,500 per month usually depending on the channels you engage with us on.
onboarding & process
Which channels do paid media agencies typically work with?
Meta Ads, Google Ads, TikTok Ads, AppLovin, connected TV, YouTube, Pinterest, MNTN. We treat each channel as part of a cross-channel, integrated paid media strategy.
What is the difference between organic and paid media?
Organic media (SEO, blogs, organic social, email) are earned channels that build durable discovery and trust but tend to grow slowly. Paid media (search, paid social, programmatic, retail) buys immediate scale, precise targeting, and measurable outcomes - the best programs combine both.
How can a paid media agency help improve my ROI?
A paid media agency improves ROI by measuring and attributing results, optimizing budgets and bids, and rapidly testing/scaling winning creative - plus improving on-site conversion so more ad traffic turns into revenue. Continuous reporting and experiments keep spend focused on the highest-return channels.
How do you use AI across your paid media services?
Darkroom works with in house artificial intelligence built specifically for commerce. Think of it as the single place where live signals from paid social, paid search, connected television, programmatic and commerce channels come together. It scores creatives, audiences and tactics, then recommends bids, budgets and which creative variants to run. We route winning creative straight into media flights, automate routine optimizations and keep brand managers in weekly review cycles so the system improves over time. The result is shorter test cycles, less wasted spend and faster scaling with stronger ROAS.
What KPIs and reporting cadence should I expect while working with a paid media agency?
We report revenue, marginal efficiency, cost per acquisition, return on ad spend and channel insights. Clients receive monthly analytics, regular cadence calls, and quarterly business reviews with dashboards for transparency.
What does onboarding and creative turnaround look like when working with our paid media agency?
Onboarding starts with an account audit and channel setup so paid campaigns are ready to launch. That includes checking tracking, pixel and tag installation, conversion events, naming conventions, and initial audience builds. We work with the creative supplied and make sure it is technically ready to run, build the initial campaign structure and confirm what creative is required for each flight.
Frequent questions we receive
services & pricing
What exactly do you offer as a paid media agency?
We help B2C brands grow by running full funnel paid media across a wide range of industries. Our service focuses on new customer acquisition strategies across paid social, paid search, AI search, CTV, and programmatic. Beyond execution, we handle strategy, planning, and day to day management, and we work closely with our Performance Creative team to continuously produce and scale high performing creative.
Do you handle CTV and AppLovin advertising?
Yes. We buy CTV inventory and run AppLovin mobile performance. These formats are part of acquisition plans and are used when they move the needle for mid-market consumer brands.
Do you do paid search and paid social?
Yes. We operate as a Paid Search Agency and a Paid Social Agency. Our teams run Google Ads and Meta Ads alongside paid social formats to optimize conversion paths and cost efficiency.
Do you handle creative within your paid media programs?
Yes. Creative is one of the key differentiators in Darkroom’s model. We focus on building performance driven creative, testing variations quickly, and feeding winning assets directly into live media. That tight feedback loop helps us scale learnings more efficiently.
How much does it cost to hire your paid media agency?
Pricing is a standard retainer and percentage of media. Pricing starts at $1,500 per month usually depending on the channels you engage with us on.
onboarding & process
Which channels do paid media agencies typically work with?
Meta Ads, Google Ads, TikTok Ads, AppLovin, connected TV, YouTube, Pinterest, MNTN. We treat each channel as part of a cross-channel, integrated paid media strategy.
What is the difference between organic and paid media?
Organic media (SEO, blogs, organic social, email) are earned channels that build durable discovery and trust but tend to grow slowly. Paid media (search, paid social, programmatic, retail) buys immediate scale, precise targeting, and measurable outcomes - the best programs combine both.
How can a paid media agency help improve my ROI?
A paid media agency improves ROI by measuring and attributing results, optimizing budgets and bids, and rapidly testing/scaling winning creative - plus improving on-site conversion so more ad traffic turns into revenue. Continuous reporting and experiments keep spend focused on the highest-return channels.
How do you use AI across your paid media services?
Darkroom works with in house artificial intelligence built specifically for commerce. Think of it as the single place where live signals from paid social, paid search, connected television, programmatic and commerce channels come together. It scores creatives, audiences and tactics, then recommends bids, budgets and which creative variants to run. We route winning creative straight into media flights, automate routine optimizations and keep brand managers in weekly review cycles so the system improves over time. The result is shorter test cycles, less wasted spend and faster scaling with stronger ROAS.
What KPIs and reporting cadence should I expect while working with a paid media agency?
We report revenue, marginal efficiency, cost per acquisition, return on ad spend and channel insights. Clients receive monthly analytics, regular cadence calls, and quarterly business reviews with dashboards for transparency.
What does onboarding and creative turnaround look like when working with our paid media agency?
Onboarding starts with an account audit and channel setup so paid campaigns are ready to launch. That includes checking tracking, pixel and tag installation, conversion events, naming conventions, and initial audience builds. We work with the creative supplied and make sure it is technically ready to run, build the initial campaign structure and confirm what creative is required for each flight.
Frequent questions we receive
services & pricing
What exactly do you offer as a paid media agency?
We help B2C brands grow by running full funnel paid media across a wide range of industries. Our service focuses on new customer acquisition strategies across paid social, paid search, AI search, CTV, and programmatic. Beyond execution, we handle strategy, planning, and day to day management, and we work closely with our Performance Creative team to continuously produce and scale high performing creative.
Do you handle CTV and AppLovin advertising?
Yes. We buy CTV inventory and run AppLovin mobile performance. These formats are part of acquisition plans and are used when they move the needle for mid-market consumer brands.
Do you do paid search and paid social?
Yes. We operate as a Paid Search Agency and a Paid Social Agency. Our teams run Google Ads and Meta Ads alongside paid social formats to optimize conversion paths and cost efficiency.
Do you handle creative within your paid media programs?
Yes. Creative is one of the key differentiators in Darkroom’s model. We focus on building performance driven creative, testing variations quickly, and feeding winning assets directly into live media. That tight feedback loop helps us scale learnings more efficiently.
How much does it cost to hire your paid media agency?
Pricing is a standard retainer and percentage of media. Pricing starts at $1,500 per month usually depending on the channels you engage with us on.
onboarding & process
Which channels do paid media agencies typically work with?
Meta Ads, Google Ads, TikTok Ads, AppLovin, connected TV, YouTube, Pinterest, MNTN. We treat each channel as part of a cross-channel, integrated paid media strategy.
What is the difference between organic and paid media?
Organic media (SEO, blogs, organic social, email) are earned channels that build durable discovery and trust but tend to grow slowly. Paid media (search, paid social, programmatic, retail) buys immediate scale, precise targeting, and measurable outcomes - the best programs combine both.
How can a paid media agency help improve my ROI?
A paid media agency improves ROI by measuring and attributing results, optimizing budgets and bids, and rapidly testing/scaling winning creative - plus improving on-site conversion so more ad traffic turns into revenue. Continuous reporting and experiments keep spend focused on the highest-return channels.
How do you use AI across your paid media services?
Darkroom works with in house artificial intelligence built specifically for commerce. Think of it as the single place where live signals from paid social, paid search, connected television, programmatic and commerce channels come together. It scores creatives, audiences and tactics, then recommends bids, budgets and which creative variants to run. We route winning creative straight into media flights, automate routine optimizations and keep brand managers in weekly review cycles so the system improves over time. The result is shorter test cycles, less wasted spend and faster scaling with stronger ROAS.
What KPIs and reporting cadence should I expect while working with a paid media agency?
We report revenue, marginal efficiency, cost per acquisition, return on ad spend and channel insights. Clients receive monthly analytics, regular cadence calls, and quarterly business reviews with dashboards for transparency.
What does onboarding and creative turnaround look like when working with our paid media agency?
Onboarding starts with an account audit and channel setup so paid campaigns are ready to launch. That includes checking tracking, pixel and tag installation, conversion events, naming conventions, and initial audience builds. We work with the creative supplied and make sure it is technically ready to run, build the initial campaign structure and confirm what creative is required for each flight.
