Sculpd is an at-home pottery kit brand reimagining how people spend time together. Positioned as an alternative to movie nights or traditional date ideas, the brand emphasizes creativity, connection, and gifting moments. Known for a robust organic foundation and a highly engaged community, Sculpd had found early success through content and social. To accelerate scale, they partnered with Darkroom to bring structure, speed, and performance to their acquisition efforts.

Our work focused on building a high-velocity creative testing engine, pairing user-generated content with performance-driven messaging across Meta, Google, and TikTok. We transitioned the brand from organic-first to paid-amplified, introducing scaled UGC and refining content iteration around proven angles. This allowed for confident budget increases and P&L-aligned planning. Over the course of Q4, we helped grow the business by nearly 100%, moving from $30K in monthly ad spend to over $1M by December — all supported by winning creative, collaborative media strategy and deep financial alignment.