Crate&Barrel approached Darkroom in January 2022 with a timely request: they needed to build and launch an interactive micro-site for a new collection in just 2 months. As a market leader of furniture and home decor, their goal was to maintain their competitive edge through consistent, branded collection launches. They needed a digital partner to streamline their process and provide a bespoke, white glove service—surpassing “templatized” solutions they were considering.
UI / UX Design
Digital Product Development
Conversion Rate Optimization
Increase in new collection web traffic from press
Days to create the functional version of a micro-site
Unique digital activations launched
Days from discovery to first high-fidelity prototype