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Growth marketing agency for enterprise consumer brands
Growth marketing agency for enterprise consumer brands
Growth marketing agency for enterprise consumer brands
Darkroom is an AI-native growth marketing agency for enterprise consumer brands. Modeling runs on Shadow, our AI commerce layer. Contact us to get your diagnostic and contribution-profit baseline delivered in the first phase.
Darkroom is an AI-native growth marketing agency for enterprise consumer brands. Modeling runs on Shadow, our AI commerce layer. Contact us to get your diagnostic and contribution-profit baseline delivered in the first phase.
Growth strategy, measurement, financial pacing, and investment decisions owned by one senior strategist across every channel you run.
What we deliver
1
A dedicated senior strategist who owns your growth plan
A full-stack marketer accountable for the outcome across your channels. Not a coordinator.
1
A dedicated senior strategist who owns your growth plan
A full-stack marketer accountable for the outcome across your channels. Not a coordinator.
2
Measurement that explains what's working
Media mix modeling and root-cause analysis through Shadow, in place of last-click guesswork.
2
Measurement that explains what's working
Media mix modeling and root-cause analysis through Shadow, in place of last-click guesswork.
3
A live Flight Plan that connects strategy to execution
Your growth plan does not live in a static deck. We build and operate from a live Flight Plan that connects business goals, DTC P&L, media investment, daily pacing, channel reporting, and budget opportunities in one source of truth.
3
A live Flight Plan that connects strategy to execution
Your growth plan does not live in a static deck. We build and operate from a live Flight Plan that connects business goals, DTC P&L, media investment, daily pacing, channel reporting, and budget opportunities in one source of truth.
4
Budget allocated to what drives incremental revenue
Spend moves to what the model proves, with the reasoning behind every shift.
4
Budget allocated to what drives incremental revenue
Spend moves to what the model proves, with the reasoning behind every shift.
Growth strategies we deploy
Growth strategies we deploy
One demand curve across channels
One demand curve across channels
Marketplace, retail media and your own storefront are planned together, so growth on one surface is not funded by margin quietly leaving another.
Marketplace, retail media and your own storefront are planned together, so growth on one surface is not funded by margin quietly leaving another.
Contribution profit as the operating metric
Contribution profit as the operating metric
Every plan starts from a contribution-profit baseline, not a revenue target. Channels are judged on what they add after cost of goods, fulfillment and media.
Every plan starts from a contribution-profit baseline, not a revenue target. Channels are judged on what they add after cost of goods, fulfillment and media.
Media mix modeling instead of last-click
Media mix modeling instead of last-click
We review revenue, spend, and channel performance weekly and monthly against the Flight Plan, identifying budget reallocation.
We review revenue, spend, and channel performance weekly and monthly against the Flight Plan, identifying budget reallocation.
Forecast, then pace against it
Forecast, then pace against it
A financial forecast is set at the start and paced monthly, with weekly diagnostics that explain what changed and why. The plan resets quarterly against actuals rather than being rewritten when it misses.
A financial forecast is set at the start and paced monthly, with weekly diagnostics that explain what changed and why. The plan resets quarterly against actuals rather than being rewritten when it misses.
Compounding measurement
Compounding measurement
The measure of the work is whether growth holds. Laundry Sauce grew net revenue on Amazon 290% with repeat order rate up 23%, with durable demand rather than a one-time spike.
The measure of the work is whether growth holds. Laundry Sauce grew net revenue on Amazon 290% with repeat order rate up 23%, with durable demand rather than a one-time spike.
The AI stack behind your growth plan
Darkroom was built AI-native. Three systems do the work that used to sit between a question and an answer.
Darkroom was built AI-native. Three systems do the work that used to sit between a question and an answer.
shadow
Darkroom's AI commerce layer. Builds and refreshes your marketing mix model, runs root-cause analysis when a number moves, and surfaces budget reallocation opportunities scored against contribution profit rather than last-click ROAS.
flight plan
The live planning artifact. Connects business goals, commerce P&L, media investment, daily pacing, channel reporting and open budget opportunities into one source of truth that is operated from, not presented once.
platforms
We model across Amazon Ads and Amazon Marketing Cloud, Walmart Connect, Target Roundel, Instacart, Criteo, Meta, Google, TikTok, Shopify and Shopify Plus, GA4, Triple Whale and Northbeam.
measurement
Marketing mix modeling, incrementality testing and forecasting, run continuously rather than as a quarterly project.
Laundry Sauce: 290% increase in net revenue, with LTV climbing alongside
1
Disrupting a legacy category
Darkroom built a scalable growth model in a decades-old space.
2
Growth that stuck
Net revenue on Amazon up 290%, with repeat order rate up 23%, durable demand rather than a one-time spike.
“The Darkroom team is our strategic growth partner, using their vast experience and marketing data to help us properly navigate the digital marketing landscape.”
Ian Blair, Co-Founder, Laundry Sauce
Book a call with our team
Frequent questions we receive
services & pricing
What exactly do you offer as a growth strategy agency?
A dedicated senior full-stack marketer who owns your growth plan, measurement, and financial pacing across Amazon and DTC, powered by Shadow. The strategic layer above channel execution.
Is Darkroom a growth strategy agency or a consultancy?
Neither in the usual sense. Consultancies hand you a deck and leave. We own the plan and the number, and the same firm executes across your channels.
What's the difference between this and hiring a fractional CMO?
A fractional CMO is one part-time executive. Growth strategy gives you a dedicated senior full-stack marketer backed by a firm's channel teams and Shadow's modeling underneath.
What's the difference between a growth marketing agency, a fractional CMO and a consultancy?
A fractional CMO is one part-time executive. A consultancy hands you a strategy document and leaves before anyone has to defend the number. A growth marketing agency owns the plan and the outcome, and the same firm executes it. Darkroom gives you the senior marketer a fractional CMO engagement would, backed by channel teams across paid media, Amazon, retail media, retention and creative, with Shadow's media mix modeling underneath.
Do you offer media mix modeling?
Yes. Media mix modeling runs through Shadow as part of the measurement layer, so budget moves to what actually drives incremental revenue rather than what wins the last-click report.
How much does a growth marketing strategy cost at Darkroom?
From $10,000/mo for the dedicated strategist, modeling, forecasting, and pacing. Enterprise is custom-scoped for more complex operations.
onboarding & process
What does onboarding look like?
It starts with a full diagnostic. We assign your strategist, audit every active channel, and set a contribution profit baseline. You leave the first phase with a media mix model and a financial forecast, then it settles into monthly pacing reviews and weekly diagnostics.
Do I have to run every channel through Darkroom?
No. Your strategist owns the plan and measurement across your full program, including channels run by your team or other partners.
How do you use AI across the service, and what is Shadow?
Shadow is Darkroom's AI commerce layer, and it does three jobs on this service: it builds and refreshes your media mix model, it runs root-cause analysis when a number moves, so the weekly diagnostic explains why rather than just reporting what, and it surfaces budget reallocation opportunities against contribution profit rather than last-click ROAS. It does not replace the strategist, but it removes the two weeks of manual analysis that used to sit between a question and an answer, which is what makes weekly pacing possible at all. Darkroom was built AI-native rather than retrofitted, and Shadow is the reason a senior marketer can operate a plan daily instead of reviewing it quarterly.
What KPIs and reporting cadence should I expect?
Contribution profit and payback as the headline numbers, reviewed monthly, with weekly diagnostics in between.
How quickly will I see value, and what happens after I book a call?
The call is a 30-minute working session, not a pitch. A senior strategist reviews your channel mix, current contribution profit and where revenue is concentrated, then names the two or three decisions that would move the number fastest. If it is a fit, the engagement opens with a full diagnostic: every active channel audited and a contribution-profit baseline set before anything changes. You leave the first phase with a media mix model and a financial forecast, after which it settles into monthly pacing reviews and weekly diagnostics. Meaningful reallocation usually shows up in the second quarter, because the model needs a baseline before it can prove anything.
What is a Flight Plan, and how is it different from a dashboard?
A dashboard reports what happened. The Flight Plan is the document the plan is operated from: it connects business goals, commerce P&L, media investment, daily pacing, channel reporting and open budget opportunities into one live source of truth, and it changes when the decisions change. A dashboard is read in a meeting; the Flight Plan is edited between them. Practically, it means your team and Darkroom's are looking at the same numbers with the same reasoning attached, so a budget shift comes with the argument for it rather than arriving as a line item in next month's report. Ask to see one on the diagnostic call!
Frequent questions we receive
services & pricing
What exactly do you offer as a growth strategy agency?
A dedicated senior full-stack marketer who owns your growth plan, measurement, and financial pacing across Amazon and DTC, powered by Shadow. The strategic layer above channel execution.
Is Darkroom a growth strategy agency or a consultancy?
Neither in the usual sense. Consultancies hand you a deck and leave. We own the plan and the number, and the same firm executes across your channels.
What's the difference between this and hiring a fractional CMO?
A fractional CMO is one part-time executive. Growth strategy gives you a dedicated senior full-stack marketer backed by a firm's channel teams and Shadow's modeling underneath.
What's the difference between a growth marketing agency, a fractional CMO and a consultancy?
A fractional CMO is one part-time executive. A consultancy hands you a strategy document and leaves before anyone has to defend the number. A growth marketing agency owns the plan and the outcome, and the same firm executes it. Darkroom gives you the senior marketer a fractional CMO engagement would, backed by channel teams across paid media, Amazon, retail media, retention and creative, with Shadow's media mix modeling underneath.
Do you offer media mix modeling?
Yes. Media mix modeling runs through Shadow as part of the measurement layer, so budget moves to what actually drives incremental revenue rather than what wins the last-click report.
How much does a growth marketing strategy cost at Darkroom?
From $10,000/mo for the dedicated strategist, modeling, forecasting, and pacing. Enterprise is custom-scoped for more complex operations.
onboarding & process
What does onboarding look like?
It starts with a full diagnostic. We assign your strategist, audit every active channel, and set a contribution profit baseline. You leave the first phase with a media mix model and a financial forecast, then it settles into monthly pacing reviews and weekly diagnostics.
Do I have to run every channel through Darkroom?
No. Your strategist owns the plan and measurement across your full program, including channels run by your team or other partners.
How do you use AI across the service, and what is Shadow?
Shadow is Darkroom's AI commerce layer, and it does three jobs on this service: it builds and refreshes your media mix model, it runs root-cause analysis when a number moves, so the weekly diagnostic explains why rather than just reporting what, and it surfaces budget reallocation opportunities against contribution profit rather than last-click ROAS. It does not replace the strategist, but it removes the two weeks of manual analysis that used to sit between a question and an answer, which is what makes weekly pacing possible at all. Darkroom was built AI-native rather than retrofitted, and Shadow is the reason a senior marketer can operate a plan daily instead of reviewing it quarterly.
What KPIs and reporting cadence should I expect?
Contribution profit and payback as the headline numbers, reviewed monthly, with weekly diagnostics in between.
How quickly will I see value, and what happens after I book a call?
The call is a 30-minute working session, not a pitch. A senior strategist reviews your channel mix, current contribution profit and where revenue is concentrated, then names the two or three decisions that would move the number fastest. If it is a fit, the engagement opens with a full diagnostic: every active channel audited and a contribution-profit baseline set before anything changes. You leave the first phase with a media mix model and a financial forecast, after which it settles into monthly pacing reviews and weekly diagnostics. Meaningful reallocation usually shows up in the second quarter, because the model needs a baseline before it can prove anything.
What is a Flight Plan, and how is it different from a dashboard?
A dashboard reports what happened. The Flight Plan is the document the plan is operated from: it connects business goals, commerce P&L, media investment, daily pacing, channel reporting and open budget opportunities into one live source of truth, and it changes when the decisions change. A dashboard is read in a meeting; the Flight Plan is edited between them. Practically, it means your team and Darkroom's are looking at the same numbers with the same reasoning attached, so a budget shift comes with the argument for it rather than arriving as a line item in next month's report. Ask to see one on the diagnostic call!
Frequent questions we receive
services & pricing
What exactly do you offer as a growth strategy agency?
A dedicated senior full-stack marketer who owns your growth plan, measurement, and financial pacing across Amazon and DTC, powered by Shadow. The strategic layer above channel execution.
Is Darkroom a growth strategy agency or a consultancy?
Neither in the usual sense. Consultancies hand you a deck and leave. We own the plan and the number, and the same firm executes across your channels.
What's the difference between this and hiring a fractional CMO?
A fractional CMO is one part-time executive. Growth strategy gives you a dedicated senior full-stack marketer backed by a firm's channel teams and Shadow's modeling underneath.
What's the difference between a growth marketing agency, a fractional CMO and a consultancy?
A fractional CMO is one part-time executive. A consultancy hands you a strategy document and leaves before anyone has to defend the number. A growth marketing agency owns the plan and the outcome, and the same firm executes it. Darkroom gives you the senior marketer a fractional CMO engagement would, backed by channel teams across paid media, Amazon, retail media, retention and creative, with Shadow's media mix modeling underneath.
Do you offer media mix modeling?
Yes. Media mix modeling runs through Shadow as part of the measurement layer, so budget moves to what actually drives incremental revenue rather than what wins the last-click report.
How much does a growth marketing strategy cost at Darkroom?
From $10,000/mo for the dedicated strategist, modeling, forecasting, and pacing. Enterprise is custom-scoped for more complex operations.
onboarding & process
What does onboarding look like?
It starts with a full diagnostic. We assign your strategist, audit every active channel, and set a contribution profit baseline. You leave the first phase with a media mix model and a financial forecast, then it settles into monthly pacing reviews and weekly diagnostics.
Do I have to run every channel through Darkroom?
No. Your strategist owns the plan and measurement across your full program, including channels run by your team or other partners.
How do you use AI across the service, and what is Shadow?
Shadow is Darkroom's AI commerce layer, and it does three jobs on this service: it builds and refreshes your media mix model, it runs root-cause analysis when a number moves, so the weekly diagnostic explains why rather than just reporting what, and it surfaces budget reallocation opportunities against contribution profit rather than last-click ROAS. It does not replace the strategist, but it removes the two weeks of manual analysis that used to sit between a question and an answer, which is what makes weekly pacing possible at all. Darkroom was built AI-native rather than retrofitted, and Shadow is the reason a senior marketer can operate a plan daily instead of reviewing it quarterly.
What KPIs and reporting cadence should I expect?
Contribution profit and payback as the headline numbers, reviewed monthly, with weekly diagnostics in between.
How quickly will I see value, and what happens after I book a call?
The call is a 30-minute working session, not a pitch. A senior strategist reviews your channel mix, current contribution profit and where revenue is concentrated, then names the two or three decisions that would move the number fastest. If it is a fit, the engagement opens with a full diagnostic: every active channel audited and a contribution-profit baseline set before anything changes. You leave the first phase with a media mix model and a financial forecast, after which it settles into monthly pacing reviews and weekly diagnostics. Meaningful reallocation usually shows up in the second quarter, because the model needs a baseline before it can prove anything.
What is a Flight Plan, and how is it different from a dashboard?
A dashboard reports what happened. The Flight Plan is the document the plan is operated from: it connects business goals, commerce P&L, media investment, daily pacing, channel reporting and open budget opportunities into one live source of truth, and it changes when the decisions change. A dashboard is read in a meeting; the Flight Plan is edited between them. Practically, it means your team and Darkroom's are looking at the same numbers with the same reasoning attached, so a budget shift comes with the argument for it rather than arriving as a line item in next month's report. Ask to see one on the diagnostic call!
Frequent questions we receive
services & pricing
What exactly do you offer as a growth strategy agency?
A dedicated senior full-stack marketer who owns your growth plan, measurement, and financial pacing across Amazon and DTC, powered by Shadow. The strategic layer above channel execution.
Is Darkroom a growth strategy agency or a consultancy?
Neither in the usual sense. Consultancies hand you a deck and leave. We own the plan and the number, and the same firm executes across your channels.
What's the difference between this and hiring a fractional CMO?
A fractional CMO is one part-time executive. Growth strategy gives you a dedicated senior full-stack marketer backed by a firm's channel teams and Shadow's modeling underneath.
What's the difference between a growth marketing agency, a fractional CMO and a consultancy?
A fractional CMO is one part-time executive. A consultancy hands you a strategy document and leaves before anyone has to defend the number. A growth marketing agency owns the plan and the outcome, and the same firm executes it. Darkroom gives you the senior marketer a fractional CMO engagement would, backed by channel teams across paid media, Amazon, retail media, retention and creative, with Shadow's media mix modeling underneath.
Do you offer media mix modeling?
Yes. Media mix modeling runs through Shadow as part of the measurement layer, so budget moves to what actually drives incremental revenue rather than what wins the last-click report.
How much does a growth marketing strategy cost at Darkroom?
From $10,000/mo for the dedicated strategist, modeling, forecasting, and pacing. Enterprise is custom-scoped for more complex operations.
onboarding & process
What does onboarding look like?
It starts with a full diagnostic. We assign your strategist, audit every active channel, and set a contribution profit baseline. You leave the first phase with a media mix model and a financial forecast, then it settles into monthly pacing reviews and weekly diagnostics.
Do I have to run every channel through Darkroom?
No. Your strategist owns the plan and measurement across your full program, including channels run by your team or other partners.
How do you use AI across the service, and what is Shadow?
Shadow is Darkroom's AI commerce layer, and it does three jobs on this service: it builds and refreshes your media mix model, it runs root-cause analysis when a number moves, so the weekly diagnostic explains why rather than just reporting what, and it surfaces budget reallocation opportunities against contribution profit rather than last-click ROAS. It does not replace the strategist, but it removes the two weeks of manual analysis that used to sit between a question and an answer, which is what makes weekly pacing possible at all. Darkroom was built AI-native rather than retrofitted, and Shadow is the reason a senior marketer can operate a plan daily instead of reviewing it quarterly.
What KPIs and reporting cadence should I expect?
Contribution profit and payback as the headline numbers, reviewed monthly, with weekly diagnostics in between.
How quickly will I see value, and what happens after I book a call?
The call is a 30-minute working session, not a pitch. A senior strategist reviews your channel mix, current contribution profit and where revenue is concentrated, then names the two or three decisions that would move the number fastest. If it is a fit, the engagement opens with a full diagnostic: every active channel audited and a contribution-profit baseline set before anything changes. You leave the first phase with a media mix model and a financial forecast, after which it settles into monthly pacing reviews and weekly diagnostics. Meaningful reallocation usually shows up in the second quarter, because the model needs a baseline before it can prove anything.
What is a Flight Plan, and how is it different from a dashboard?
A dashboard reports what happened. The Flight Plan is the document the plan is operated from: it connects business goals, commerce P&L, media investment, daily pacing, channel reporting and open budget opportunities into one live source of truth, and it changes when the decisions change. A dashboard is read in a meeting; the Flight Plan is edited between them. Practically, it means your team and Darkroom's are looking at the same numbers with the same reasoning attached, so a budget shift comes with the argument for it rather than arriving as a line item in next month's report. Ask to see one on the diagnostic call!
