Everyone deserves to know what's in their drink.
That’s why Jinx Drinx created elevated alternatives to large-batch mixed drinks to create a safer, healthier party culture. Encouraging a ‘work hard, play smart’ mentality, Jinx designed custom straw-sealed pouches to track your consumption without compromising a good time.
In collaboration with the brand, Darkroom developed Jinx’s brand identity and assisted with the go-to-market launch. Jinx's digital product is a nostalgic experience that displays the beverage brands unique portion-controlled packaging and healthy ingredients.
Jinx struggled to find the right messaging through-line for a wide audience within the core target consumers. Although the brand had a solid baseline of value propositions, it lacked the robust testing framework and cohesive messaging to successfully resonate with audiences while emphasizing its core values.
Through our partnership, we aligned Jinx’s bran identity and propelled and the product’s popularity across core consumers.
Our conversations start with discovery calls before proceeding to more formal diagnostics of the business, revenue, and marketing programs. We identify revenue maximizing opportunities before proceeding with any prospective engagement.