Mela’s growth has been fast and focused. In just two years, the California-based beverage startup has emerged as a category leader with a clear identity rooted in culture and community. Following its Series A, Mela partnered with Darkroom for our depth in CPG beverage and digital product strategy to evolve its online presence for national scale.

We reimagined Mela’s digital ecosystem, designing a website that reflects its elevated brand and enables seamless omni channel commerce with tools like store locators and Buy with Prime. Today, Darkroom continues to support the brand through performance driven growth marketing, uniting creative, acquisition, and retention into one connected strategy.