Mela’s footprint is growing rapidly. The two year old startup exploded out of California and is on pace to be one of the fastest growing brands in the category.
Mela tapped Darkroom due to our deep experience in CPG beverage brands and digital products. We conceived of a new digital product that reflected Mela’s newfound structure as a national beverage brand post a Series-A funding round.
We focused on integrated commerce experiences and meeting the customer where they wanted to shop —
The website is the largest digital footprint for a brand and our first priority quickly became elevating the branded experience. Mela recognized that their brand had surpassed their current website design, feeling that its identity no longer resonated effectively with their target audience.
E-commerce came shortly after. As Mela’s marketplace business is growing rapidly, we built out the website to accommodate omni channel shopping features, such as store locators and ‘buy with prime’ integrations.
Darkroom re-launched the digital product and works with Mela on an ongoing basis on growth marketing initiatives, including customer acquisition and retention.
Our conversations start with discovery calls before proceeding to more formal diagnostics of the business, revenue, and marketing programs. We identify revenue maximizing opportunities before proceeding with any prospective engagement.