Driven by a commitment to sustainable design, Studio Laurence aims to blur the line between circularity and luxury goods and bring that exchange into mainstream consumption.
Designer Laurence Carr partnered with Darkroom to help launch a new luxury home goods brand focused on circularity and sustainable production practices. Through a meticulous brand positioning and naming exercise, we identified an unexplored niche for a hyper-luxury home décor brand.
After developing a brand design system that supported that goal, we created a bespoke e-commerce website for the Studio Laurence brand that allows customers to discover Laurence’s new venture through a highly curated yet usable experience.
Our conversations start with discovery calls before proceeding to more formal diagnostics of the business, revenue, and marketing programs. We identify revenue maximizing opportunities before proceeding with any prospective engagement.
