Building Community in a World of Constant Scrolling

Building Community in a World of Constant Scrolling

In anticipation of significant market shifts projected for 2023, including the decline of MER and attribution, the first installment of Office Hours focused on the establishment of community-driven brands to effectively address those challenges. We discussed different approaches in creating a brand community, breaking in and establishing a subculture, and measuring the success of community-building initiatives and strategies for culture expansion.

July 20th 2023

New York, NY

New York, NY

Key takeaways

Key takeaways

Learn from the best: Gain tactical strategies and insights from top marketers

Tim West
Tim West is the Co-Founder and Creative Director of Bandit Running, a NYC-based running brand with the mission of evolving the full experience of running. Their vision is to be the world’s most authentic, community-driven running brand.

Jackie Burke
Jackie Burke is the engineer turned entrepreneur behind the “life changing” jewelry brand, Tini Lux. She studied engineering at RPI and Johns Hopkins, then started her career as a Systems Engineer for the Department of Defense at a leading national research laboratory.

Kevin Lee
Kevin Lee is the co-founder of Immi, a better-for-you instant ramen brand enabling greater access to healthy staple alternatives. Previously, he led food & beverage investing as a Principal VC at Pear Ventures and is an angel investor in 30+ companies.

Transcript

Coming soon.

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