In anticipation of significant market shifts projected for 2023, including the decline of MER and attribution, the first installment of Office Hours focused on the establishment of community-driven brands to effectively address those challenges. We discussed different approaches in creating a brand community, breaking in and establishing a subculture, and measuring the success of community-building initiatives and strategies for culture expansion.
July 20th 2023
1Community Beats Ads in a Noisy, Privacy-First World
With rising ad costs and tracking limits, building a brand community offers a more sustainable and authentic path to growth.
Authenticity Builds Trust
Tiny Lux, Bandit, and Emmy all lead with personal stories, founder visibility, and direct customer involvement to foster loyalty and credibility.
Let Community Shape the Brand
From product design to cultural moments, these brands actively involve their communities in shaping everything they do.
Do What Doesn’t Scale (At First)
Early-stage growth came from unscalable tactics—local runs, niche Facebook groups, and personal engagement—that created deep connections and momentum.
Transcript
Coming soon.
EXPLORE SIMILAR CONTENT
Navigating Social Commerce: Strategies for Merchants and Creators
Keeping your Business Sustainable in a Competitive Landscape
Scaling a Fashion Brand in Today's Market
Leveraging Growth Strategy for Longterm Brand Success
Building Community in a World of Constant Scrolling
Building the Creator Business with Oren John
Leveraging Design for Retail, Amazon & DTC Success in 2025 with Ashwinn Krishnaswamy