Building Community in a World of Constant Scrolling

Building Community in a World of Constant Scrolling

In anticipation of significant market shifts projected for 2023, including the decline of MER and attribution, the first installment of Office Hours focused on the establishment of community-driven brands to effectively address those challenges. We discussed different approaches in creating a brand community, breaking in and establishing a subculture, and measuring the success of community-building initiatives and strategies for culture expansion.

July 20th 2023

New York, NY

New York, NY

Key takeaways

Key takeaways

1Community Beats Ads in a Noisy, Privacy-First World

With rising ad costs and tracking limits, building a brand community offers a more sustainable and authentic path to growth.

Authenticity Builds Trust

Tiny Lux, Bandit, and Emmy all lead with personal stories, founder visibility, and direct customer involvement to foster loyalty and credibility.

Let Community Shape the Brand

From product design to cultural moments, these brands actively involve their communities in shaping everything they do.

Do What Doesn’t Scale (At First)

Early-stage growth came from unscalable tactics—local runs, niche Facebook groups, and personal engagement—that created deep connections and momentum.

Transcript

Coming soon.