
In today’s climate, brands with a focus on fashion and wellness struggle to maintain month-over-month profitable growth. Office Hours 003 focuses on providing invaluable insights and blueprints for success tailored to the fashion and skincare world.
February 6th 2024
1. Balance Efficiency with Sustainable Growth
Panelists emphasized optimizing lifetime value (LTV) and customer retention over pure acquisition metrics like CAC. Setting clear North Star metrics—like appointments, memberships, or AOV—helps align efforts across teams.
2. Community, Content, and Influencers Beat Paid Ads Alone
With paid digital channels becoming less effective, brands are leaning into:
Community engagement (both online and hyper-local),
High-quality and low-fi content, and
Circular influencer strategies using many micro-influencers to build trust and visibility.
3. Scrappy Teams and Clear OKRs Drive Growth
Whether it's globar’s lean, multi-role team or Save the Duck’s ethical store expansion, all panelists agreed that scaling requires scrappiness, focus, and company-level OKRs to guide resource allocation and prioritization.
4. Brand Building Starts with Story and Voice
A strong, consistent brand voice and narrative is essential—especially for offline-first brands. Intentional storytelling, aesthetics, and local relevance help create memorable, durable connections with customers.
Transcript
Coming soon.
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