
In an era marked by ever increasing competition and economic uncertainty, the strategic allocation of resources has become more crucial than ever for companies. Office Hours 002 focuses on providing valuable insights and practical tools designed to steer long term brand growth.
October 19th 2023
Community Is the Foundation for Growth
All founders emphasized building community early—through authenticity, niche focus, and direct engagement—to shape brand identity and customer loyalty.
Content and Transparency Drive Momentum
Brandon’s TikTok transparency attracted both customers and investors, while Day’s content strategy stayed true to her brand’s storytelling roots to maintain authenticity.
Start Small, Scale Smart
From QR-code street tactics to managing capital based on traction, the panel stressed beginning with manageable efforts and scaling as data and momentum grow.
Tools Matter, but Values Lead
Tech like Klaviyo, Slack, and Cart Bright helps streamline growth, but staying true to the brand’s mission and understanding financial fundamentals are key to sustainable success.
Transcript
Coming soon.
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