Taras Kravtchouk, Founder of Tarform, dives into revolutionizing the motorcycle industry. he discussed what traditional riders look like, an industry in decline, and how he’s pioneering a new category of EV. Marketing strategies include product-led growth and leveraging in-person touchpoints (test rides, events, in-person auto shop experience) with a product that sells itself.

Phantila Phataraprasit, the CEO of Sabai Design, shares insights gained from her 5+ year journey building Sabai into a leading sustainable furniture brand. She highlights the strategies used in community-building, affiliate marketing, performance marketing, and expanding beyond the hero SKUs that delivered Sabai’s early traction.

Yarden Shaked, the CEO of Varos, discusses prevailing digital marketing trends and metrics. This includes a comprehensive examination of key platform metrics (Google, Meta, TikTok, Shopify), evolving costs, and their impact on brands' strategies in the digital advertising space.