Brami
Driving Brami growth through Amazon Management and Retail Media Strategy
Services
amazon
retention marketing
websites
branding
paid media
creator program management
Links
Overview
Brami is a plant-based snack brand built on Mediterranean tradition, offering high-protein lupini bean snacks and protein pasta to health-conscious consumers. As the brand expanded from a single product line into a two-category Amazon presence, it partnered with Darkroom to optimize its marketplace strategy, strengthen its digital storefront, and build the infrastructure for sustained growth across both lupini beans and pasta.
Outcomes
41%
Growth in Amazon sales
25%
Increase in CRO across product listings
A niche snack brand entering a competitive category
Brami had built a loyal following in the lupini bean snack space — a niche category with limited competition but equally limited ceiling. The brand's next growth phase meant expanding into protein pasta, a far more competitive segment where visibility, conversion, and listing quality determine whether a new entrant gains traction or gets buried. The challenge was twofold: optimize the existing lupini bean business for efficiency while launching and scaling a new pasta line from zero organic ranking. Darkroom identified that the key to both was creative and listing infrastructure, titles restructured for search intent, A+ content that told the product story, comparison charts that positioned Brami against category incumbents, and a storefront redesign that unified both product lines under a single brand experience.
Creative-led optimization across two product lines
Darkroom partnered with Brami to rebuild the Amazon presence from the listing level up, restructuring titles to lead with pack size and product format for search visibility, producing A+ content and comparison charts, launching a redesigned storefront with video assets, and deploying Vine Reviews to accelerate social proof on new pasta SKUs. On the advertising side, the team ran targeted campaigns across branded and non-branded keywords, achieving 12.77% TACOS on lupini beans and 6.3% on protein pasta, strong efficiency across both categories. The "Protein Pasta" keyword climbed to a #6 organic ranking, and Subscribe & Save subscriber growth trended positive across the full catalog. The combined effect of creative, listing optimization, and advertising discipline delivered a 41% increase in sales and a 25% lift in conversion rate, positioning Brami as a credible two-category brand on Amazon rather than a single-product niche player.
