Case Study

Background

What We Did

Key Takeaways

Overview

Overview

Brami

Brami

Overview

Optimizing an Amazon program with an organic focus.

Launching a DTC powerhouse on Amazon.

Outcomes

Outcomes

41

41

%

%

Increase in Revenue

54%

54%

Increase in Ad Revenue

42%

42%

Increase in Unit Sales

42%

Increase in Orders

The metrics above compare Dec 2023 to Jan 2024.

The metrics above compare Dec 2023 to Jan 2024.

Background

Background

Brami is reintroducing Italian classics the way they were meant to be: healthy, quality, and craft-obsessed. With its innovative take on the Italian lupini bean, Brami quickly emerged as an industry leader in introducing this nutritious option to a broader audience with various products such as snacks, dips, and pasta that combine health benefits with great taste.

Although Brami succeeded on Amazon during the COVID-19 online shopping surge, the brand faced challenges maintaining this momentum in a post-COVID era. With a small internal team adapting to shifting dynamics, they turned to Darkroom’s expertise to revitalize their Amazon strategy.

What We Did

What We Did

As their marketplace and design partner, we enhanced Brami’s online presence, leveraging organic and paid strategies on Amazon. Our goal was clear: shift the view of Italian food from a guilty pleasure to a key part of a healthy diet. To achieve this, we redesigned Brami’s storefront, optimized A+ content, and A/B test copy, imagery, UVPs, and listing images.

As their marketplace and design partner, we enhanced Brami’s online presence, leveraging organic and paid strategies on Amazon. Our goal was clear: shift the view of Italian food from a guilty pleasure to a key part of a healthy diet. To achieve this, we redesigned Brami’s storefront, optimized A+ content, and A/B test copy, imagery, UVPs, and listing images.

01

A+ Content Optimization

A+ Content Optimization

Recognizing the need for an upgrade to Brami’s A+ content, we focused on clarifying the image purpose, refining image quality, and ensuring that the accompanying messaging was engaging and action-oriented. Additionally, we revamped bullet points and titles to educate and captivate potential customers on the power of lupini beans, both as a snack and flour blend in pasta.

02

Organic & Paid Manual
Keyword Targeting

We did a thorough analysis of all campaigns and shifted focus. Our strategy: focus less on top of funnel (which was expensive and had low conversion) and, instead, look for outlier keywords with a naturally high organic rank for our brand and push them further with paid media.

02

Organic & Paid Manual
Keyword Targeting

Organic & Paid Manual
Keyword Targeting

We did a thorough analysis of all campaigns and shifted focus. Our strategy: focus less on top of funnel (which was expensive and had low conversion) and, instead, look for outlier keywords with a naturally high organic rank for our brand and push them further with paid media.

01

A+ Content Optimization

Recognizing the need for an upgrade to Brami’s A+ content, we focused on clarifying the image purpose, refining image quality, and ensuring that the accompanying messaging was engaging and action-oriented. Additionally, we revamped bullet points and titles to educate and captivate potential customers on the power of lupini beans, both as a snack and flour blend in pasta.

04

Brand New Storefront

Despite experiencing success on Amazon, Brami encountered challenges with its storefront, including a lack of clear brand visuals and identity, suboptimal product placement, and unengaging imagery. In response, we initiated a comprehensive redesign of the entire user interface to create a dynamic and appealing storefront such as adding a competitive chart (our brand vs the leading brand) that not only elevated the brand identity but also simplified the customer experience.

03

A/B testing for Optimized Imagery
and A+ Content

A/B testing for Optimized Imagery
and A+ Content

In our collaboration with Brami, we understood the importance of A/B testing to enhance customer engagement and conversion rates. So we decided to A/B test their pasta six-pack. We determined which design elements and visual components resonated most effectively with their target audience, ultimately, driving higher sales, customer satisfaction, and growth on the Amazon platform.

04

Brand New Storefront

Brand New Storefront

Despite experiencing success on Amazon, Brami encountered challenges with its storefront, including a lack of clear brand visuals and identity, suboptimal product placement, and unengaging imagery. In response, we initiated a comprehensive redesign of the entire user interface to create a dynamic and appealing storefront such as adding a competitive chart (our brand vs the leading brand) that not only elevated the brand identity but also simplified the customer experience.

03

A/B testing for Optimized Imagery
and A+ Content

In our collaboration with Brami, we understood the importance of A/B testing to enhance customer engagement and conversion rates. So we decided to A/B test their pasta six-pack. We determined which design elements and visual components resonated most effectively with their target audience, ultimately, driving higher sales, customer satisfaction, and growth on the Amazon platform.

01 Optimally enhance your Amazon storefront

01 Optimally enhance your Amazon storefront

Your Amazon storefront serves as your largest digital billboard, so it’s crucial in fostering community engagement and maximizing the lifetime value of each customer.

02 Maximize your A+ Content

02 Maximize your A+ Content

Effective A-plus content goes beyond aesthetics; it's about creating a compelling narrative that educates consumers on the benefits and versatility of your products, thereby enhancing the customer's shopping experience and driving conversion rates.

03  Strategize your A/B testing

03 Strategize your A/B testing

A/B testing is not just a tactic but a strategic approach to understanding consumer preferences, which allows for data-driven decisions that optimize product listings for increased visibility, engagement, and sales.

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