Overview
Overview
Sabai
Sabai
Sabai
Leveraging promotional periods for significant revenue growth.
International expansion for the L-Catterton backed Colombian swimwear brand.
Background
Background
Sabai is an affordable, sustainable, and high-quality furniture brand. Their mission is to deliver furniture that is great for both the environment and for their customers. When Sabai engaged Darkroom, they were already seeing very successful campaigns with very strong ROAS. However, despite seeing relative profitability across paid channels, they were struggling to scale the account further and grow revenue without seriously hurting their margins.
What We Did
What We Did
We revamped Sabai’s acquisition program, restructuring their accounts, launching new campaigns, developing landing pages, sourcing new creative, and building a new promotional strategy to further capitalize on their solid growth foundation.
Paid Search
Paid Social
Landing Pages
Promotional Strategy
Outcomes
Outcomes
15x
15x
Paid search ROAS during Sabai’s Earth Day promo
33
33
%
%
Increase in traffic during first 90 days of our engagement
4x
4x
Paid social ROAS during the Earth Day promo
3x
3x
CTR from our creator content vs. legacy content
Key Takeaways
Key Takeaways
01
01
Index on relevant promotional periods: Leverage holidays and seasons that your specific audience may cherish more than other audiences would. Sabai’s brand is built around caring for the environment, so Earth Day was a fitting holiday for their customers that drove great results.
Index on relevant promotional periods: Leverage holidays and seasons that your specific audience may cherish more than other audiences would. Sabai’s brand is built around caring for the environment, so Earth Day was a fitting holiday for their customers that drove great results.
02
02
Use unique and interesting UGC creative: Top-performing ad creative won’t always just follow the most recent trends. Oftentimes, tasteful and bespoke elements will capture more attention and drive higher engagement.
Use unique and interesting UGC creative: Top-performing ad creative won’t always just follow the most recent trends. Oftentimes, tasteful and bespoke elements will capture more attention and drive higher engagement.
Over a billion dollars in value driven across our portfolio.
Over a billion dollars in value driven across our portfolio.
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters in
São Paulo, Brazil
Portugal
European Headquarters in
Lisbon, Portugal
© 2024 Darkroom Studios
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters in
São Paulo, Brazil
Portugal
European Headquarters in
Lisbon, Portugal
© 2024 Darkroom Studios
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters
in São Paulo, Brazil
Portugal
European Headquarters
in Lisbon, Portugal
© 2024 Darkroom Studios
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters
in São Paulo, Brazil
Portugal
European Headquarters in
Lisbon, Portugal
© 2024 Darkroom Studios