Sabai
Scaling a sustainable furniture brand through promotional moments
Services
paid media
Overview
Sabai makes affordable, sustainable, high-quality furniture designed to be good for the environment and for its customers. When Sabai engaged Darkroom, its paid campaigns were already profitable, but the brand was struggling to scale spend and revenue without hurting margins.
Outcomes
15x
Paid search ROAS during Sabai's Earth Day promotion
33%
Increase in site traffic in the first 90 days
Profitable campaigns that had stopped scaling
Sabai's paid accounts showed strong ROAS, but adding budget risked eroding the margins that made them work. The brand needed a way to grow revenue past its current ceiling while keeping acquisition efficient.
A rebuilt acquisition program timed to meaningful moments
Darkroom restructured Sabai's paid search and paid social accounts, launched new campaigns, built landing pages, sourced new creative and designed a promotional calendar around the brand's values. Promotions tied to holidays like Earth Day resonated with Sabai's environmentally conscious audience, and paid search reached a 15x ROAS during the Earth Day promotion. Bespoke UGC creative drove higher engagement than trend-led content, and site traffic grew 33% in the first 90 days.
