Tini Lux creates highly effective, irritation-free jewelry for people with sensitive skin. Since their inception, their product quality led to high customer reviews and a strong repurchase rate. However, after celebrating its fourth anniversary, Tini Lux faced lackluster advertising performance amidst rising platform costs. To achieve their growth goals, Tini Lux partnered with Darkroom to strengthen their Amazon marketplace presence.

Darkroom streamlined the brand’s operations by rolling out an automated performance management system and introducing an inventory tracking sheet to improve fulfillment lead times and product availability. These tools provided weekly visibility into sales trends, refined ad budget allocation through key metrics, and ensured efficient stock management to prevent both shortages and overstock.